PPC Client Strategist

PPC Client Strategist at Gannett PPC Client Strategist at Gannett in McLean, Virginia Posted in 9 days ago.

Job Description:

LocaliQ is seeking a Digital Marketing Client Strategist to manage and grow client advertising programs across paid search (PPC), display, social media advertising, and digital/print media. This role is ideal for a resultsdriven, clientfocused professional who enjoys combining campaign strategy, data analysis, and relationship management. In this postsales role, you'll serve as the primary client contact, ensuring campaigns are optimized to exceed performance goals while maximizing return on investment (ROI). Key Responsibilities Own the postsale client relationship and serve as the primary daytoday contact Partner closely with Sales to deliver results aligned to shared revenue and growth goals Develop and manage multichannel digital advertising strategies (Search, Display, Social, O&O) Lead recurring performance reviews (weekly, monthly) translating metrics into actionable insights Analyze campaign data, trends, and KPIs to optimize performance and ROI Collaborate with postsales optimization, ad operations, and digital solutions teams Ensure consistent branding and messaging across paid and organic digital channels Proactively identify growth opportunities, optimization strategies, and new marketing solutions Maintain daily proficiency in CRM systems, paid advertising platforms, and proprietary tools Act as liaison between clients and backend delivery teams to meet and exceed objectives Required Skills & Experience Strong knowledge of digital advertising platforms including PPC, display, social media ads, and analytics Experience managing clientfacing digital marketing accounts Ability to interpret performance data and make strategic campaign recommendations Excellent verbal and written communication skills Proven track record in relationship management and account growth Comfort working in fastpaced, performancedriven environments Ability to manage multiple campaigns and priorities simultaneously Proficiency with Google Ads, Google Analytics / GA4, Excel, and PowerPoint Core Competencies Digital Marketing & Paid Media Expertise (PPC, programmatic display, social, email) Data Analysis & Performance Optimization Client Success & Customer Focus CrossFunctional Collaboration Creative & Analytical Problem Solving Adaptability in a Rapidly Changing Digital Landscape Attention to Detail & Process Improvement Qualifications Bachelor's degree in Marketing, Business, Advertising, Communications, or related field 2+ years managing digital advertising campaigns 3+ years clientfacing account management or ser #

LI-REMOTE

#LOCALiQ #LI-LL The annualized base salary for this role will range between $55,000, and $75,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience.

Note:

variable compensation is not reflected in these figures and based on the role, may be applicable. recblid uqh00cg9v5emzeefxv5z6z40yi825q