Marketing Associate / Graphic Designer Vertex China Pomona, CA Job Details Full-time $49,000 - $58,000 a year 20 hours ago Benefits Health insurance Dental insurance Paid time off 401(k) matching Qualifications Microsoft PowerPoint Microsoft Word Adobe Photoshop Customer communication Microsoft Excel Microsoft Outlook Presentation software Marketing Spreadsheets High school diploma or GED Adobe Acrobat Excel data analysis Full Job Description The Marketing Associate is responsible for maintaining and enhancing the company's brand image and ensuring consistency across all internal and external communications and marketing channels. This position supports the development and execution of marketing programs that align with the company's overall business strategy and sales objectives. The Marketing Associate will work closely with the Sales and Marketing teams to support customer needs, develop marketing materials, manage customer and prospect information, coordinate digital marketing activities, and support trade shows, advertising, public relations, and other marketing initiatives. This position requires strong organizational skills, creativity, attention to detail, follow-up, and the ability to analyze market information, pricing, trends, and data to support business decisions. Key Responsibilities Brand Management & Marketing Materials Maintain and standardize the company's brand image in accordance with the company style guide. Ensure consistent use of company logos, fonts, colors, photography, messaging, and other brand elements. Develop and update catalogs, sell sheets, flyers, brochures, banners, presentations, email signatures, promotional items, and other sales and marketing materials. Ensure marketing materials contain accurate and up-to-date product, pricing, specification, and company information. Organize and maintain digital marketing assets, including product photos, videos, logos, graphics, and other marketing resources. Research and analyze market pricing, industry trends, competitor activities, and product positioning. Prepare data comparisons and reports to support management and Sales and Marketing decisions. Maintain the showroom and photography room in an organized, clean, and professional condition. Photography, Video & Content Obtain, organize, and maintain product photography, lifestyle images, videos, and other visual content. Coordinate photography and video projects with internal teams, photographers, designers, and outside vendors. Assist in creating professional visual and written content for catalogs, websites, social media, presentations, and marketing campaigns. Internal & External Communications Develop and coordinate internal and external communications in alignment with company strategy and brand standards. Prepare and distribute e-direct mail campaigns, newsletters, company announcements, product updates, and other communications. Assist with company announcements, press releases, and other public relations activities. Ensure all communications maintain a professional, consistent, and appropriate company image. Customer Database & Email Marketing Develop, maintain, and regularly update customer and prospect databases. Collect, organize, and maintain customer contact and email information. Segment customer information for targeted marketing campaigns. Create, schedule, and distribute targeted email marketing campaigns. Track campaign results and prepare performance reports and comparisons. Social Media & Digital Marketing Manage the company's social media presence across platforms including Facebook, Instagram, LinkedIn, YouTube, and other relevant channels. Develop and maintain a social media content calendar. Create and publish content featuring products, company news, events, customers, employees, and other relevant company activities. Monitor social media activity and engagement and provide regular performance updates. Assist with website updates and other digital marketing activities. Press Releases & Public Relations Develop and maintain a press release and media contact database. Research relevant industry publications, media contacts, and marketing opportunities. Prepare, coordinate, and distribute press releases. Track media coverage and maintain records of company publicity and press activities. Advertising Develop and coordinate print, digital, online, industry publication, and other advertising programs. Coordinate artwork, specifications, deadlines, approvals, and submissions. Track advertising schedules, costs, and results. Research advertising opportunities and compare costs, audience reach, and potential benefits. Ensure all advertising follows company brand standards. Trade Shows & Conferences Manage and coordinate the company's participation in trade shows, conferences, customer events, and industry functions. Coordinate product selection, booth design, booth logistics, registrations, payments, promotional materials, samples, and shipping. Coordinate travel arrangements, including flights, hotels, transportation, and event schedules. Work with the Sales team to ensure all required products, samples, displays, and marketing materials are prepared and available. Coordinate with trade show organizers, vendors, contractors, and service providers. Maintain an organized trade show calendar and post-event records. Review trade show results and provide feedback and data for future event planning. Vendor & Project Coordination Coordinate with marketing vendors, designers, printers, photographers, advertising agencies, trade show contractors, and other service providers. Obtain and compare vendor quotations when appropriate. Monitor project timelines, costs, quality, and deliverables. Follow up with vendors to ensure projects are completed accurately and on schedule. Maintain organized records of vendor contacts, projects, quotations, and expenses. Sales & Customer Support Assist the Sales and Marketing teams with customer requests and sales-support activities. Coordinate product information, samples, presentations, marketing materials, and other resources requested by customers or sales representatives. Assist with special customer projects and marketing initiatives. Support Sales and Marketing in achieving company sales, customer development, and business growth objectives. Market Research & Data Analysis Research market conditions, industry trends, competitor pricing, product offerings, and promotional activities. Compare competitor products, pricing, positioning, and marketing strategies. Prepare spreadsheets, charts, reports, and other data analysis for management review. Monitor changes in customer demand, market pricing, and industry developments. Provide timely updates and recommendations based on available market and company data. Other Responsibilities Maintain organized marketing files, records, calendars, databases, and project schedules. Track marketing expenses and assist with marketing budget management. Maintain accurate records and ensure assigned projects are completed on time. Provide regular updates to management regarding project status, deadlines, and outstanding items. Proactively follow up on assigned tasks and identify issues that may affect deadlines or business objectives. Stay informed about relevant industry trends, marketing practices, digital platforms, and competitor activities. Perform other duties and special projects as assigned by management.

Minimum Qualifications, Skills and Abilities:

High School Diploma required, Bachelor's Degree in Marketing, Business Administration or similar preferred Thorough knowledge and experience with Microsoft Word, Outlook, PowerPoint, Excel, Adobe Acrobat, Photoshop including video creation (preferred), etc. Excellent Communication Skills both verbal and written Ability to work independently, and follow through to project completion in a timely and efficient manner CRM knowledge preferred

Job Type:

Full-time Pay:

$49,000.00 - $58,000.00 per year

Benefits:

401(k) matching Dental insurance Health insurance Paid time off

Work Location:

In person