REQUEST FOR PROPOSALS

• Marketing Strategy & Social Media Support Stamford Downtown Special Services District Overview The Stamford Downtown Special Services District (Stamford Downtown) is seeking an experienced consultant or agency to provide strategic marketing guidance and hands-on digital and social media support and professional development to the organization's Director of Marketing and Branding.

This short-term engagement is intended to add both strategic expertise and execution capacity. The selected consultant or agency will help plan, create, implement, and evaluate marketing initiatives, with a strong focus on social media, digital content, campaign support, and strengthening the Stamford Downtown brand. The ideal partner will be comfortable providing high-level strategic recommendations while also assisting with day-to-day marketing execution. Scope of Services Marketing Strategy

• Review current marketing efforts, audiences, messaging, and digital presence.
• Provide recommendations to strengthen the Stamford Downtown brand.
• Support campaign planning, audience targeting, seasonal initiatives, and marketing calendars.
• Identify opportunities to promote Downtown as a destination to live, work, visit, dine, shop, and experience.
• Managing and optimizing financial resources (where spending is going, investing in initiatives, that drive highest ROI) Social Media & Digital Support
• Train the Director of Marketing and Branding to execute social media management, scheduling, analytics, and paid campaigns.
• Provide guidance on content calendars, reels, short-form video, stories, and digital content.
• Coach on event coverage, audience growth, and performance optimization.
• Provide ongoing technical support and troubleshooting as needed.
• Evaluate current social media platforms and potential new social media platforms that Stamford Downtown does not utilize and make recommendations for reducing, adding, or changing platforms.
• Track and report on performance of each marketing channel.
• Adjust channel strategy to align with overall marketing strategy
• Review and adjust channel and overall strategy based on analytics and conversion tracking (on an ongoing basis).
• Identify opportunities for strategic partnerships and develop creative strategies for implementing those partnerships
• Implement conversion tracking so Stamford Downtown can identify where traffic is stemming from and what is driving highest ROI.
• Set and track marketing goals with Key Performance Indicators. Content & Campaign Support
• Create copy and concepts for social media, email, website, events, and promotional campaigns.
• Promote Stamford Downtown events, businesses, restaurants, retailers, attractions, and public spaces.
• Support business spotlights, openings, promotions, and downtown storytelling.

REQUEST FOR PROPOSALS

• Marketing Strategy & Social Media Support Stamford Downtown Special Services District
• Coordinate photography, video, graphics, and other creative assets when needed. Support of Director of Marketing and Branding The selected consultant or agency will work closely with the Director of Marketing and Branding and may assist with:
• Marketing calendars, deadlines, and campaign coordination.
• Technical support for social media and digital platforms.
• Research on marketing tools, trends, and best practices.
• Organization of digital assets and templates.
• Additional support during events and high-volume marketing periods.
• Special marketing projects as assigned. Desired Qualifications
• Experience in marketing strategy and implementation.
• Strong social media and digital marketing capabilities.
• Experience with a diverse array of social media platform including, but not limited to, , , LinkedIn, short-form video, analytics, and paid social.
• Strong writing, editing, content creation, and project-management skills.
• Experience with events, destinations, downtown districts, businesses, or community organizations preferred.
• Ability to provide both strategic direction, hands-on execution and professional development.
• Ability to work collaboratively with the organization's in-house Director of Marketing and Branding. Proposal Requirements 1.Background and Experience
• Relevant marketing, digital, social media, and consulting or agency experience. 2.Proposed Approach
• How you would support Stamford Downtown and work with the Marketing Director. 3.Availability and Capacity
• Proposed hours, staffing, meeting schedule, and availability around major events. 4.Work Samples
• At least two relevant examples. 5.References
• At least two professional references. 6.Fee Proposal
• Proposed hourly rate, monthly retainer, or project fee and services included. Contract Structure Stamford Downtown anticipates a short-term engagement of approximately 3
• 6 months, with the possibility of extension based on performance, organizational needs, and available funding.

The selected consultant or agency will work directly with the Stamford Downtown Marketing Director and is expected to provide an estimated 20 hours per week, with flexibility based on campaign and event needs. Submission Submit proposals electronically to marisa@stamford-downtown.com with the subject line "Stamford Downtown Marketing RFP" by 4 P.M. on August 26, 2026.