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Job Description Job Description Job Summary:

We are seeking a proactive and creative Marketing Specialist to join our team. As a Marketing Specialist, you will play a pivotal role in supporting our marketing efforts, including lead follow-ups, product research, content development, social media management, and website optimization.

Essential Functions and Responsibilities:

Follow up on leads generated from international trade shows and develop promotional materials to support marketing initiatives. Assist in the development of new product lines by researching competitive information and evaluating market trends. Compile, format, and produce creative communications, including information summaries, graphs, and presentations. Manage social media channels, social media communication strategies, and drive community engagement. Develop creative content for social media platforms and analyze insights to improve performance. Maintain and optimize website design to enhance user experience and visibility. Perform other duties as assigned by the immediate supervisor.

Qualifications:

Bachelor's degree in Marketing or Communications is required. 3+ years of related work experience in marketing. Strong content development and written communication skills.