POSITION SUMMARY

The Rental & Venue Marketing Associate serves as an in-house marketing resource for PACA rentals and managed venues by executing marketing initiatives that increase awareness, ticket sales and attendance for events at the Aventura Arts & Cultural Center and the Miniaci Performing Arts Center at Nova Southeastern University. This role is focused on supporting event marketing and the implementation of advertising and promotional campaigns and day-to-day social media management. The Marketing Associate works closely with internal teams, rental clients, agencies, and partners to ensure cohesive, effective and timely marketing execution.

ESSENTIAL FUNCTIONS

Execute multi-channel marketing campaigns for rental and managed events, including digital advertising, paid social, print, radio, and outdoor. Manage and optimize paid advertising campaigns (digital and traditional) under the direction of the Senior Sales & Marketing Manager. Manage social media accounts for managed venues and events, including paid advertising, content planning, creation, scheduling, and publishing. Serve as a day-to-day marketing contact for rental clients, promoters, and artist representatives. Advise clients on marketing opportunities, including social media, advertising, and promotional tactics. Coordinate media placements, vendor deliverables, and advertising schedules Assist in securing promotional opportunities, partnerships, and added-value media placements. Maintain marketing timelines and ensure deadlines are met for all assigned campaigns. Manage the creation of email marketing, digital content, and promotional materials as needed. Collect, localize, and manage marketing assets including copy, images, and video. Work with designers, vendors, and internal teams to coordinate production and delivery of marketing assets to ensure timely execution of collateral materials Coordinate approvals and ensure all deliverables meet deadlines and brand standards. Monitor ticket sales trends and campaign performance; assist in reporting and recommending optimizations. Collaborate with internal teams (Venue Management, Box Office, Marketing, etc.) to ensure alignment and accuracy. Assist with invoice processing, budget tracking, and marketing settlement documentation. Assist with institutional marketing initiatives for managed venues as needed. Attend marketing and event-related meetings and provide updates on assigned campaigns. Support on-site marketing efforts during events as needed. Ability to travel to assigned event locations and meetings including remote venues. Complete additional responsibilities as assigned.

CORE COMPETENCIES

Customer Focus

• Understand the needs of the customer (internal & external) and act accordingly to create an exceptional experience. Teamwork
• Work as a collaborative member of a group contributing to the overall mission, strategies and goals. Accountability
• Take ownership for deliverables and actions and contribute value to the organization.

Accept responsibility for actions and outcomes.

KNOWLEDGE AND ABILITIES

Ability to maintain a physical presence at designated work locations, maintain regular attendance and punctuality and work a flexible schedule including nights, weekends, and holidays when required. Able to communicate effectively in English, both in writing and verbally. Demonstrated knowledge of marketing disciplines, including digital, broadcast, and print advertising Working knowledge of marketing principles, including digital advertising and social media platforms. Ability to analyze campaign performance data and make recommendations. Familiarity with social media management tools, content creation, and analytics. Ability to manage multiple campaigns simultaneously in a fast-paced environment. Skilled at relationship building and working with internal and external clients. Strong project management and organization skills. Critical thinking, analysis, and problem-solving. Possess a strong customer service philosophy. Proficiency in Microsoft Office and digital tools. Able to understand CRM concepts and database management to target audience(s).

SUPERVISORY RESPONSIBILITIES

n/a

DESIRED EDUCATION AND EXPERIENCE

Bachelor's degree in Marketing, Communications, Public Relations, Arts Administration, or a related field, or equivalent professional experience. 2+ years of professional experience working on marketing projects, administrative and advertising. Experience with social media management and/or digital advertising preferred. Experience in entertainment, live events or agency environment is a plus. Education Required Bachelor's or better Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.