Job no: 530048 Position type:

Staff Part Time Benefit Status:

Non-Benefited -

Non-Union Campus:

UMass Lowell Department:

Athletic Programs Salary:

anticipate $17/hour

Applications Open:

Jul 21 2026

Applications Close:

General Summary of Position:

UMass Lowell, a Division I institution with 16 varsity sports and a member of the America East and Hockey East Conferences, is seeking qualified applicants for the position of Marketing and Promotions Assistant. The Marketing and Promotions Assistant supports the Marketing & Fan Engagement unit in developing and executing strategies to increase attendance, enhance the game-day experience and promote UMass Lowell Athletics programs.

RESPONSIBILITIES

Develop, implement and execute a marketing strategies for home athletic events, with an emphasis on raising attendance, enhancing in-game promotions and maximizing the fan experience including direct sport oversight Assume overall responsibility for all in-game marketing and promotions associated with assigned home athletic events, to include but not limited to: the production of timelines and public address scripts, incorporation of video boards, organization of in-venue music and time-out coordination with spirit squads. Oversight and management of River Hawk Rewards student reward platform and efforts aimed at increasing student attendance Assist with social media marketing efforts and in-game activation Management and oversight of student marketing staff for scheduling, game duties and sport assignments Coordinate, grow and facilitate all aspects of the Jr. River Hawks Kids Club Perform other duties and responsibilities as assigned Minimum Qualifications (Required): Bachelor's degree from an accredited institution Prior experience in marketing (athletics or business), game management or promotions Proficiency in the use of Adobe Creative Suite and social platforms Must possess excellent oral and written communication skills Ability to work evenings and weekends on a flexible schedule

Preferred Qualifications:

Prior marketing experience working directly with coaches and teams Effective customer service, communication, interpersonal and public relations skills Experience working effectively in diverse environments Experience working with an athletic department and grassroots marketing efforts Special Instructions to

Applicants:

Initial review of applications will begin immediately and continue until the position is filled. However, the position may close when an adequate number of qualified applicants is received. This is a part-time, temporary, non-unit, non-benefited position. Please include a resume and cover letter with your application. Names and contact information of three references will be required during the application process.