A Marketing Assistant or Associate coordinates marketing and advertising activities for a company. Works to promote a company image and assists with developing and implementing marketing strategies. Interacts with customers and vendors, selects advertising outlets, organizes materials and logistics for trade events or conferences.
Troy, MI Job Details Full-time $20 - $22 an hour 1 day ago Benefits Paid parental leave Health insurance 401(k) Parental leave Qualifications Teamwork Microsoft Excel Bachelor's degree Attention to detail Law office experience Newsletters (communication methods) Full Job Description About the Role BSP Law, a leading boutique trial and litigation firm, is seeking a Marketing Assistant to provide broad, hands-on support to the firm's marketing and business development team. This role is ideal for an organized, resourceful self-starter who enjoys variety and moves comfortably between creative marketing projects and more research-based tasks. The Marketing Assistant works on the marketing team to support website content, branding, events, business development research, and internal communications. This is a full-time, hands-on role for someone who is curious, detail-oriented, and comfortable wearing multiple hats across marketing support. What You'll Do Marketing & Content Development Support website content development, including attorney bios, practice area descriptions, and case stories that showcase the firm's work and capabilities. Draft and update attorney bios, award submissions, the firm's Insider newsletter, and social media content. Support firmwide branding and visual identity initiatives to promote consistency across communications. Conduct periodic website and process sheet audits to ensure content remains current, accurate, and consistent. Research & Business Intelligence Research prospective clients, peer firms, and strategic business development opportunities. Prepare litigation analytics reports (using Westlaw) and competitive benchmarking analyses. Support CRM data entry, maintenance, and reporting. Events, Calendaring & Operational Support Manage calendaring and scheduling for marketing team meetings, attorney luncheons, and firm events, coordinating attorney calendars as needed. Coordinate event logistics for firm programs, including internal events, retreats, and community/charity events. Coordinate conference registrations and order business cards as needed. Provide non-strategic recruiting support. Support onboarding and offboarding administrative tasks, including new hire materials and employee exit processes. Maintain firm mailing and distribution lists. Help manage the firm's gifting program, including birthday gifts, employee celebrations, and other life-event acknowledgments such as weddings, milestones, and condolences. Who You Are A resourceful self-starter who enjoys variety and moves easily between varied tasks. Highly organized and detail-oriented, with the ability to manage multiple deadlines and priorities at once. A clear, capable writer who can translate complex information for different audiences. Comfortable working in a professional services environment with attorneys and staff at all levels. Qualifications Bachelor's degree required. Prior marketing or communications experience preferred; legal or professional services experience a plus. Strong proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint). Familiarity with Westlaw, CRM platforms, Canva, and social media tools preferred. Exceptional attention to detail and strong written and verbal communication skills. Why BSP At BSP, marketing and case support are more than task lists—they're about telling our story, supporting our people, and strengthening relationships with clients and the broader community. The Marketing Assistant plays a meaningful role in shaping how the firm is seen and experienced, while also gaining firsthand exposure to how our litigation teams operate. This role offers variety, mentorship, and growth in an environment where curiosity is encouraged, and people genuinely enjoy working together. What We Offer 401(k) program Health coverage Paid parental leave Complimentary in-suite gym A collaborative, supportive team environment with exceptional colleagues To Apply Please send a resume and brief cover letter to . No phone calls, please.
