Assistant Brand Manager, Marketing- Hostess

Your Opportunities:

Hostess Assistant Brand Manager, Marketing Masterbrand or Hostess Assistant Brand Manager, Marketing Impulse Limited Time Offers (LTOs) The iconic Hostess brand has been a part of American snacking for more than 100 years. There are two open roles, and you will be assigned to support either Marketing Masterbrand or Marketing Impulse LTOs based on business needs. These roles will help drive strategy and execution across key parts of the Hostess business with the Masterbrand role focused on supporting brand strategy and execution, annual planning processes and business fundamentals. The Impulse LTO role will support the strategy, pipeline development and commercialization of our exciting and robust LTO portfolio.

Location:

Orrville, Corporate Offices Work Arrangements:

Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires In these roles you will support: Brand Strategy & Execution Support development and execution of brand strategies, marketing plans, annual brand plan and long-range planning related to base business or LTOs Help translate consumer and marketplace insights into actionable marketing programs Support launch of new products handed off from innovation and launch line extensions from concept to commercialization or manage day to day execution of LTO initiatives from concept to commercialization Support packaging updates, claims approval, and commercialization readiness Business & Financial Management Monitor brand or LTO performance (sales, share, distribution, pricing, promotion) and identify trends, risks, and opportunities Support forecasting and manage budget and tracking of program marketing budget or LTO related spend Prepare performance updates, scorecards and ad hoc reports for business reviews Consumer & Market Insights Leverage consumer research, panel data, and syndicated data (e.g., Circana/IRI, Nielsen), customer and marketplace trends to develop actionable insights and strategic recommendations Track competitive activity and emerging category trends Cross‑Functional Collaboration Collaborate with cross-functional partners in the development of new product ideas and platforms, product and profitability improvements or value engineering, and new product activation strategies, taking approved projects through the Stage Gate process. Partner with CCB and Sales to support marketing or LTO initiatives across customers, including displays, seasonal programs, development of sell-in materials and internal communication tools What we are looking for:

Minimum Requirements:

Bachelor's degree is required (Marketing or Business degree is preferred) At least 2 years of relevant CPG brand marketing experience Experience manipulating/analyzing syndicated data (preferably Circana or Nielsen) to tell a marketing story and/or make recommendations about the business Experience with Excel, Word, PowerPoint Detail Oriented Data/system knowledgeable/savvy Strong communication and leadership skills Demonstrated analytical strength Experience tracking & optimizing business results, driving projects with cross functional excellence The Right Place for You We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs. Stay connected with us on LinkedIn® We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status. We're a community of passionate, talented professionals dedicated to creating food people and pets love—while supporting the communities in which we work and live. We value what makes each person unique, champion growth and development, and foster collaboration that fuels productivity and drives our shared success. Learn more about our Thrive Together purpose At Smucker, we're passionate about creating a workplace where you truly belong. With a culture rooted in our Basic Beliefs and a competitive Total Rewards program, we aim to support every employee by meeting their physical, emotional, and financial needs. Learn more about working at Smucker Our culture is sustained and brought to life every day by the people of Smucker and our hiring process is designed to identify the right candidate for every position at our company. Learn more about our hiring process The J. M. Smucker Co. (the "Company") is an Equal Opportunity Employer. No person will be discriminated against in hiring or in any other aspect of their employment on the basis of race, color, religion, sex (including pregnancy), age, national origin, ancestry, citizenship status, sexual orientation, gender identity or expression, transgender status, marital status, familial status, disability, genetic information, protected veteran/military status, or any other characteristic protected by applicable federal, state or local law.