Overview Join our dynamic team as a Digital Marketing Assistant and play a vital role in driving innovative marketing strategies that elevate brand presence across digital channels. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment, working closely with experienced marketing professionals to execute impactful campaigns. You will be instrumental in supporting the planning, implementation, and analysis of digital marketing initiatives that engage audiences and generate measurable results. Responsibilities Assist in the setup and management of digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and other paid advertising channels. This would include social media, ILS platforms, and company websites. Conduct keyword research and utilize SEO tools to optimize website content for improved search engine rankings. Support content creation efforts including copywriting, graphic design using Adobe Creative Suite, and website management through WordPress or other content management systems. Monitor and analyze web analytics reports using Google Analytics, Google Tag Manager, and other web analytics tools to assess campaign performance and identify opportunities for optimization. Collaborate on conversion optimization strategies to enhance user experience and increase engagement across digital platforms. Manage social media advertising campaigns, including content scheduling, audience targeting, and performance tracking to maximize reach and engagement. Assist with email marketing campaigns, including segmentation, automation setup, and performance analysis to nurture leads and retain customers. Qualifications Proven experience with SEO tools, Google Ads (formerly Google AdWords), SEM (Search Engine Marketing), and paid advertising campaign management. Strong technical proficiency in HTML, CSS, JavaScript, SQL, and familiarity with website management platforms such as WordPress or similar CMS. Proficiency in Adobe Photoshop, Adobe Creative Suite (including graphic design), and content creation tools. Knowledge of web analytics reporting using Google Analytics, marketing analytics platforms, and data interpretation skills. Experience with social media management tools and executing social media advertising campaigns on platforms like Facebook and LinkedIn. Ability to perform keyword research, optimize landing pages for conversion, and implement marketing automation strategies. Excellent copywriting skills combined with a keen eye for detail to produce compelling digital content. Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment. This paid role is ideal for motivated individuals eager to grow their expertise in digital marketing while contributing to impactful campaigns that make a difference. If you're passionate about leveraging data-driven insights to craft engaging digital experiences—this is the perfect opportunity for you!

Pay:

From $16.00 per hour Expected hours: 24.0 - 40.0 per week

Benefits:

Employee discount Flexible schedule Health insurance Paid time off Vision insurance

Work Location:

Hybrid remote in West Lafayette, IN 47906