Job Summary We are seeking a creative and proactive Social Media, Marketing & Communications Assistant (Independent Contractor) to help grow and strengthen our brand presence across digital platforms. The ideal candidate will be responsible for creating engaging content, managing social media activities, supporting marketing initiatives, and analyzing performance to improve audience engagement. This role is a great opportunity for someone who enjoys storytelling, digital marketing, community engagement, and developing creative strategies to connect with customers. The contractor will work collaboratively with our team to maintain brand consistency, increase online visibility, and support community outreach efforts through effective communication and marketing initiatives. Duties Create, manage, and publish engaging content across social media platforms including Instagram, Facebook, LinkedIn, and other relevant channels. Develop and execute social media strategies to increase brand awareness, audience engagement, and community connections. Plan and maintain a consistent content calendar to support marketing campaigns and promotional activities. Write creative captions, posts, and marketing materials that align with the company's brand voice. Monitor and respond to customer comments, messages, and online interactions in a professional manner. Track social media performance, engagement, reach, and audience growth using analytics tools. Prepare regular reports with insights and recommendations to improve marketing performance. Create visual content, including graphics and short-form videos, using tools such as Canva, Adobe Creative Suite, or similar platforms. Monitor social media trends and identify opportunities to improve content strategy and audience engagement. Support community outreach initiatives and help build positive relationships with customers. Collaborate with the team on branding, promotions, and digital marketing ideas. Ensure all content reflects the company's brand identity and communication goals. Requirements Previous experience in social media management, digital marketing, communications, or content creation. Strong understanding of major social media platforms including Instagram, Facebook, LinkedIn, and Twitter/X. Excellent written communication skills with the ability to create engaging and professional content. Creative mindset with the ability to develop new ideas for campaigns, posts, and promotions. Experience with content creation, social media scheduling, and audience engagement. Basic knowledge of social media analytics and performance reporting. Familiarity with design tools such as Canva, Adobe Photoshop, Illustrator, or similar software is a plus. Understanding of digital marketing concepts, SEO basics, and online branding strategies is preferred. Ability to work independently, manage deadlines, and complete assigned tasks professionally. Strong organizational skills, attention to detail, and ability to collaborate with a team.

Pay:

$1,000.00 per month

Work Location:

Hybrid remote in Latham, NY 12110