A Marketing Assistant or Associate coordinates marketing and advertising activities for a company. Works to promote a company image and assists with developing and implementing marketing strategies. Interacts with customers and vendors, selects advertising outlets, organizes materials and logistics for trade events or conferences.
Baylor Athletics is seeking a motivated, elite worker to join the Graduate Assistant program for Marketing and Fan Experience. This is a two-year paid Graduate Assistant position that includes 80% of tuition costs covered by Baylor Athletics. Students must be enrolled in the Sport Management master's degree program at Baylor University and complete the 36 credit hours required for graduation. While completing their schoolwork, this individual will also be expected to perform their graduate assistantship duties with Baylor Athletics. In their first year, the Graduate Assistant will oversee the digital and strategic marketing efforts for all Olympic sports including Soccer, Equestrian, Acrobatics & Tumbling, Tennis, and Track & Field. They will also gain experience assisting with marketing Women's Basketball. For fan experience responsibilities, this role will manage on-court operations for Women's Basketball and have the opportunity to oversee the game presentation of select Softball games. In year two, this position will continue to grow in the digital and strategic marketing space by overseeing the weekly "This Week in Waco" email series. They will also oversee Cub Club efforts and assist with student marketing initiatives. Their development will also progress in fan experience as they will assist with on-field Football operations, oversee on-court activations at Men's Basketball, manage Equestrian and Track & Field meet presentation, and call a selection of Volleyball matches and Baseball games. Ultimately, the goal of this program is to develop well-rounded individuals academically and professionally, so they can become top candidates for full-time jobs after graduation either at Baylor Athletics or at other institutions in college athletics.
APPLICATION PROCESS
Apply to Baylor University's Sport Management master's degree program HERE. Fill out the Baylor University Sport Management graduate assistant application HEREand send to Marissa Bayer at Marissa_Bayer@baylor.edu. Email a resume, cover letterand 3 professional references to Marissa_Bayer@baylor.edu .
YEAR 1 POSITION RESPONSIBILITIES
Develop and execute marketing plans for their assigned sports of Soccer, Equestrian, Acrobatics & Tumbling, Men's and Women's Tennis, and Track & Field Oversee all emails and digital advertising for assigned sports Assist with Women's Basketball marketing efforts Manage all on-court operations for Women's Basketball Responsible for leading fan experience efforts for select Softball games Assist with Cub Club efforts to maximize revenue and engagement Handle all incoming donation requests from local organizations Maintain working knowledge of and adherence to all NCAA, Big 12 Conference, and institution rules and regulations and to communicate immediately any possible infractions of such rules and regulations to the Athletics Compliance staff Other duties as assigned by supervisors
YEAR 2 POSITION RESPONSIBILITIES
Manage all on-court operations for Men's Basketball Assist with on-field activations at Football Oversee fan experience efforts for Equestrian and Track & Field Responsible for leading fan experience efforts for select Volleyball matches and Baseball games Primary oversight of Cub Club efforts to maximize revenue and engagement Develop and distribute "This Week in Waco" email series to promote all upcoming athletic events Assist with student marketing initiatives to enhance student attendance Maintain working knowledge of and adherence to all NCAA, Big 12 Conference, and institution rules and regulations and to communicate immediately any possible infractions of such rules and regulations to the Athletics Compliance staff Other duties as assigned by supervisors
GENERAL EXPECTATIONS
Work diligently and professionally Meet established deadlines Communicate regularly on your progress on assigned tasks Report to work on time and in the appropriate professional attire Complete 20 hours of service each week to the designated program within the Athletic Department Promote the program positively throughout the campus and the Waco community
QUALIFICATIONS
Bachelor's degree in Sports Management, Marketing, Communications, or a related field 1+ years of experience in fan experience or marketing roles as a student worker or intern Ability to work evenings and weekends as necessary A deep passion for working in college athletics To apply, visit: https://baylorbears.com/sports/2026/3/16/marketing-fan-experience-ga-information jeid-b6cf648e7cb72749805d0598096f8cef
