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W3Global
Director of Marketing
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Scorecard
Based on Alabama data
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$149,899 / year median in Alabama
+7% projected growth
Job Description
Job OverviewWe are seeking an energetic and visionary Director of Marketing/Senior Living/Assisted LivingDutiesDevelop and execute integrated marketing strategies encompassing digital, print, social media, and advertising campaigns to boost brand awareness and customer acquisition.
Oversee the creation of compelling content across various formats and multimedia to engage target audiences effectively.
Implement and optimize marketing automation tools to streamline campaigns, improve targeting, and enhance customer engagement.
Manage marketing budgets meticulously, ensuring efficient allocation of resources for maximum ROI on initiatives such as Google AdWords, Facebook Advertising, email marketing campaigns and working with local referral sources.
Analyze web analytics reporting platforms to track performance metrics and inform strategic decisions.
RequirementsProven experience managing comprehensive multichannel marketing campaigns with a focus on digital marketing, performance marketing, and social media advertising campaigns in the senior care space.
Strong working knowledge of referral sourcesExperience with local hospital discharge plannersKnowledge CRM systemsExcellent research skills combined with outstanding abilities to craft compelling messaging tailored for diverse audiences.
Strong analytical mindset with experience in data-driven decision making to optimize campaigns and improve overall performance.
Oversee the creation of compelling content across various formats and multimedia to engage target audiences effectively.
Implement and optimize marketing automation tools to streamline campaigns, improve targeting, and enhance customer engagement.
Manage marketing budgets meticulously, ensuring efficient allocation of resources for maximum ROI on initiatives such as Google AdWords, Facebook Advertising, email marketing campaigns and working with local referral sources.
Analyze web analytics reporting platforms to track performance metrics and inform strategic decisions.
RequirementsProven experience managing comprehensive multichannel marketing campaigns with a focus on digital marketing, performance marketing, and social media advertising campaigns in the senior care space.
Strong working knowledge of referral sourcesExperience with local hospital discharge plannersKnowledge CRM systemsExcellent research skills combined with outstanding abilities to craft compelling messaging tailored for diverse audiences.
Strong analytical mindset with experience in data-driven decision making to optimize campaigns and improve overall performance.