Boutique Real Estate Agency Performance Marketing Manager X-Clusive Realty - 5.0 Montgomery, AL Job Details Full-time $40 - $55 an hour 5 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Flexible schedule Qualifications Website management Facebook Marketing analytics Instagram Paid search marketing Full Job Description Job Overview We are seeking an energetic and detail-oriented Performance Marketing Manager to lead the digital marketing efforts of a boutique real estate agency. This role offers an exciting opportunity to craft innovative marketing strategies, optimize online presence, and drive high-quality leads through targeted campaigns. The ideal candidate will thrive in a fast-paced environment, leveraging their technical proficiency and creative skills to elevate the agency's brand and client engagement across multiple digital channels. Join us to make a meaningful impact in the competitive real estate landscape while enjoying a dynamic and supportive work environment. Duties Develop and execute comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to attract prospective buyers and sellers. Manage paid advertising campaigns, including SEM (Search Engine Marketing), paid search marketing, and social media advertising campaigns, ensuring optimal performance and ROI. Utilize SEO tools and conduct keyword research to enhance website visibility, improve organic rankings, and increase web traffic through SEO strategies. Oversee website management using WordPress and content management systems, ensuring content is engaging, accurate, and optimized for search engines. Implement marketing automation tools to streamline campaign setup, lead nurturing, and customer engagement processes. Analyze web analytics reports using Google Analytics, Google Tag Manager, and other web analytics reporting tools to monitor campaign effectiveness and inform future strategies. Design compelling visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design skills to support digital campaigns. Conduct conversion optimization efforts by testing landing pages, call-to-actions, and user experience improvements to maximize lead generation. Coordinate with copywriters for content creation that aligns with brand voice while optimizing for SEO and engagement. Manage social media management efforts across platforms like Facebook, Instagram, LinkedIn, ensuring consistent branding and active community engagement. Skills Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits. Strong understanding of conversion optimization techniques to improve lead capture rates. Experience with Adobe Photoshop, Adobe Creative Suite for designing marketing assets. Hands-on experience managing WordPress websites and content management systems. Expertise in Google Ads (AdWords), Facebook Advertising, Google Analytics, Google Tag Manager for campaign setup and tracking. Knowledge of HTML, CSS, JavaScript, SQL for website management and troubleshooting technical issues. Skilled in content creation—including copywriting—and social media management to craft engaging narratives that resonate with target audiences. Familiarity with email marketing platforms for nurturing leads through targeted email campaigns. Ability to manage paid advertising campaigns across multiple channels with a focus on performance marketing metrics. Experience in web analytics reporting to measure success against KPIs and inform strategic adjustments. Understanding of digital marketing campaign setup from initial planning through execution across various platforms. Strong technical proficiency in website management tools like Google Analytics, Google AdWords, Google Tag Manager. Knowledge of e-commerce platforms related to real estate listings or related services is a plus. Join us as our Performance Marketing Manager to shape innovative digital strategies that elevate our boutique real estate agency's presence! Your expertise will help us connect clients with their dream homes while growing our brand's reputation in the community—powered by your passion for digital excellence!

Pay:

$40.00 - $55.00 per hour Expected hours: 20.0 - 40.0 per week

Benefits:

401(k) Dental insurance Flexible schedule Health insurance Paid time off

Work Location:

In person