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Tyson Foods, Inc-1

Associate Brand Manager

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What they do

A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.

$107,632 / year median in Arkansas

+5% projected growth

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Job Description

Job Details:
Job Summary:
The Associate Brand Manager is a developing general manager within the Business Unit responsible for supporting financial performance and strategic growth initiatives for assigned products or categories. This role blends P&L ownership at a limited scope with pricing, forecasting, category/brand marketing, and insight-driven growth execution. The Associate Brand Manager leads cross-functional teams to plan, execute, and analyze business initiatives that drive volume, profit, and market share objectives. This role requires a strong working knowledge of cost structures, inventory dynamics, capacity considerations, and supply chain trade-offs to effectively influence decisions and mitigate risk.
Essential Duties and Responsibilities:
  • Support achievement of volume, profit, and margin objectives for assigned product categories. Own assigned P&L responsibilities, including analysis of revenue, cost, margin, and profitability drivers. Develop situation assessment inputs for Strategic Planning processes and contribute to financial outlooks.
  • Assist in managing inventory health, identifying risks, and partnering with cross-functional teams to resolve supply or demand imbalances.
  • Set pricing for assigned products or categories within established governance frameworks. Analyze pricing performance and margin outcomes, recommending adjustments as needed.
  • Partner with Marketing Analytics to assess category and consumer dynamics. Use data-driven insights to inform portfolio, pricing, and customer strategies.
  • Influence operational and supply decisions by articulating business and financial implications.
  • Execute assigned marketing campaign elements, complete draft briefs, monitor campaign performance and provide insights to inform future planning.
Education:
Bachelor's degree or equivalent experience in Business, Finance, Supply Chain, Marketing or related field
Work Experience:
3+ years relevant and practical experience; Prior experience with food manufacturing or CPG marketing a plus.
Special Job Competencies:
  • Strong financial and P&L management capabilities
  • Strong analytical and problem-solving skills
  • Effective project management and cross-functional leadership skills
  • Communicates complex analyses and recommendations clearly to senior managers and partners.
  • Regularly interfaces with cross functionals to support projects.
  • Advanced proficiency in Microsoft Excel and PowerPoint
  • Ability to leverage reporting and analytics tools to support decision-making
Supervisory:
No direct people management responsibility. May provide guidance, mentoring, or project leadership to Assistant Business Managers or interns.
Travel:
10-15%
Position Specific Requirements:
Applicants should either upload a resume to their application on Workday OR make sure their Career Profile in Workday is up to date and complete. Local candidates will be given priority. Must reside in the United States to be considered. Sponsorship is not available for this position.
Relocation Assistance Eligible:
Yes Work Shift:
1ST SHIFT (United States of America) Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended. Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment. The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation. Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status. We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more. If you would like to learn more about your data privacy rights and how you may use that information, please read our Job Applicant Privacy Notice here .
Unsolicited Assistance:
Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.