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Marketing Manager

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What they do

A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

$137,486 / year median in California

-3% projected decline

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Job Description

A well-established building materials and retail supply company in Anaheim is seeking a hands-on Marketing Manager to lead brand strategy, digital growth, and promotional campaigns across multi-channel platforms.
Key Responsibilities Digital & Social:
Manage SEO, website updates, paid ads (Meta, Google), and organic social media channels. Lead email/SMS marketing and online listings (Google Business, Yelp).
Brand & Content:
Oversee visual identity, copywriting, collateral (flyers, signage, digital assets), and video/photo production.
Campaigns & Events:
Plan and execute customer appreciation events, sporting events/tournaments, co-branded supplier campaigns, and in-store promotions.
Analytics & Budget:
Track multi-channel ROI using Google Analytics, monitor KPIs, and manage the annual marketing budget.
Qualifications Experience:
5+ years of progressive marketing experience (retail, building materials, construction, or related industry preferred).
Digital Marketing:
Proven track record in SEO, Google Analytics, social media management, and paid digital ads (Google/Meta Ads).
Tools:
Proficiency with email/SMS marketing platforms, CRM software, and basic creative/design tools.
Skills:
Strong project management, budget oversight, and multi-channel campaign execution. #COR1
Pay:
$120,000.00 - $160,000.00 per year
Benefits:
Dental insurance Health insurance
Experience:
marketing: 5 years (Required)
SEO, Google Analytics:
5 years (Required) SMS marketing platforms: 5 years (Required)
Work Location:
In person