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LH
Leo's Hot Chicken & Burgers
Social Media and Marketing Manager
Career Insights for Marketing Manager (General)
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Based on California data
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$137,486 / year median in California
-3% projected decline
Job Description
Overview We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and engage with our community to foster brand loyalty and growth. Your energetic approach and expertise in digital marketing will drive our social media initiatives forward, ensuring we connect authentically with our audience and stand out in a competitive landscape. This paid position offers an exciting opportunity to shape our online identity and contribute to our overall marketing success. Duties Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand visibility. Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that align with branding guidelines. Utilize social listening tools to monitor brand reputation, industry trends, and customer feedback, adjusting strategies accordingly. Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI. Analyze web analytics using tools like Google Analytics and web analytics platforms to measure campaign performance and optimize future initiatives. Collaborate with cross-functional teams including PR, sales, and product development to ensure cohesive messaging across all channels. Maintain active relationships with influencers, media outlets, and partners to enhance brand awareness through public relations efforts. Experience Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms. Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating engaging visual content. Skilled in video editing and photography to produce compelling multimedia content for diverse audiences. Familiarity with SEO principles, keyword research, and content creation strategies that improve online visibility. Experience managing social media management tools like Hootsuite or Buffer for scheduling posts and monitoring engagement metrics. Knowledge of digital marketing techniques including branding, e-commerce strategies, and social media marketing best practices. Strong relationship management skills to foster partnerships with influencers, media contacts, and community members. Join us as a Social Media and Marketing Manager to energize our brand's voice online! Bring your creativity, strategic thinking, and passion for digital marketing to help us connect meaningfully with our audience while driving impactful results through innovative campaigns.