Marketing Analyst/Manager | Real Estate Evergreen Home Buyers Fountain Valley, CA Job Details Full-time $65,000 - $100,000 a year 1 hour ago Benefits Paid time off Qualifications Social media advertising campaigns Website activity analysis Texting/chatbox tools Managing marketing project budgets Direct marketing Direct mail media campaign management Networking through cold outreach Marketing company internal data ROI Lead Conversion Phone canvassing Initial Contact (sales skills) Prospecting Pay-per-click (PPC) advertising Facebook Marketing analytics A/B testing Outbound calling Google Ads Data analytics tools Sending lead generation communications Lead generation activity metrics tracking Facebook Ads Manager Marketing controlled experiments research Copywriting experience Paid search advertising campaigns Marketing campaign budget management Full Job Description Assist with the companies marketing efforts by helping track, export, and manage data, lead tracking, and efforts around marketing.

Pay:

$65,000-$100,000 range depending on experience. This will include a base pay and performance incentives.

Key Responsibilities:

Plan, launch, test, and scale multi-channel direct response campaigns targeting motivated sellers (probate, pre-foreclosure, absentee owners, tired landlords, etc.). Design, write, and execute high-response direct mail campaigns (postcards, letters, yellow letters, handwritten-style mailers) — including list selection, copywriting, offer strategy, and A/B testing. Oversee cold calling scripts, dialer campaigns, and calling operations to convert leads and re-engage non-responders. Manage skip tracing processes to ensure accurate contact data for multi-channel follow-up. Run SMS/text messaging campaigns (compliant

TCPA/SMS

marketing) with strong open/click/response optimization. Deploy and monitor ringless voicemail (RVM) drop campaigns for high-volume, low-friction touchpoints. Analyze campaign performance daily/weekly using tools like Google Analytics, Facebook Ads Manager, call tracking software, CRM data, and custom dashboards. Continuously test new creative angles, offers, audiences, and channels to lower CPL and increase lead quality. Collaborate with acquisitions/sales team to provide lead handoff, feedback loops, and seller insights. Required Qualifications hands-on experience in direct-to-seller real estate marketing (fix & flip, buy-and-hold investor acquisitions, or similar Preferred). Proven success running paid campaigns specifically targeting motivated sellers/distressed properties. Direct experience managing all of the following channels Direct mail campaigns (high-response creative/copy) Cold calling/outbound phone prospecting Skip tracing tools and processes SMS/text campaigns Ringless voicemail campaigns Strong copywriting skills — you can write compelling, response-driven copy that speaks directly to seller pain points.

Data-driven mindset:

comfortable with A/B testing, tracking ROI/CPL, attribution, and optimization.

Experience with common tools:

Google Ads, Meta Business Suite, CallRail/CallTrackingMetrics, Twilio/SimpleTexting, Launch Control/REI Reply (or similar), Batch Skip Tracing/PropStream/REI BlackBook, etc. Deep understanding of real estate seller motivation triggers and list-building strategies. What We Offer Competitive base salary + performance bonuses tied to lead volume and quality Opportunity to shape and scale a multi-million dollar lead gen operation Fast-moving, results-focused environment If you're a direct response veteran who lives and breathes motivated seller leads and can prove your results in this exact niche, please apply with your resume, a brief overview of your most successful campaigns (CPL, volume, channels used), and any case studies or metrics you're proud of. We're looking for someone who can hit the ground running and make an immediate impact.

Job Type:

Full-time Pay:

$65,000.00 - $100,000.00 per year

Benefits:

Paid time off Application Question(s): Why should we select you for this role: Tell me about the relevant (demonstrated) experience you have in this role: What is the average monthly marketing budget you have managed:

Work Location:

In person