Marketing & Community Outreach Coordinator Hawthorne, CA Full-Time | In-Person Our Dental office is looking for an energetic, creative, and highly organized Marketing & Community Outreach Coordinator to take ownership of the marketing efforts for our growing dental practice. We are a large, multi-specialty dental office serving adults and children and offering comprehensive general dentistry, pediatric dentistry, orthodontics, and specialty dental care under one roof. This is an in-house, hands-on marketing position . We are looking for someone who can create and execute marketing initiatives—not simply manage social media. Key ResponsibilitiesCommunity Outreach & Business Development Attend and represent the practice at community events, health fairs, school events, festivals, and local business events Build relationships with local businesses, schools, organizations, daycares, community groups, and other potential referral partners Coordinate community sponsorships and outreach opportunities Develop partnerships that generate new patient referrals Organize dental education and promotional events within the community Identify new opportunities to increase awareness of the practice locally Social Media & Content Manage the practice's Instagram, Facebook, TikTok, and other social media accounts Develop and maintain a consistent content calendar Create engaging posts, videos, Reels, Stories, and patient education content Coordinate before-and-after cases, patient testimonials, team content, and office events Film and edit simple photo and video content within the office Monitor engagement and help grow the practice's social media presence Website & Online Presence Manage and regularly update the practice website Ensure services, doctors, promotions, photos, and office information remain current Coordinate website improvements and new landing pages with outside vendors when necessary Help manage the practice's Google presence, reviews, and online reputation Monitor basic website and digital marketing performance Internal Patient Marketing Develop marketing campaigns directed toward our existing patient base Promote services including orthodontics, Invisalign, implants, cosmetic dentistry, specialty care, pediatric dentistry, and other services offered by the practice Create and manage patient referral programs Develop campaigns to encourage existing patients to utilize additional services within the practice Coordinate email, text, in-office, and other patient marketing initiatives Flyers, Promotions & In-Office Marketing Design and coordinate flyers, brochures, posters, signage, referral cards, and promotional materials Manage marketing materials throughout the office Develop seasonal promotions and campaigns Coordinate patient giveaways, contests, raffles, and promotional items Maintain inventory of marketing materials and branded merchandise Work with printing companies and outside vendors to produce marketing materials Marketing Strategy & Tracking Maintain a monthly marketing calendar Track marketing campaigns and referral sources Monitor new patient leads generated from different marketing initiatives Track community partnerships and outreach activities Provide management with a monthly marketing report showing activities, results, and upcoming initiatives Continuously develop new ideas for increasing new patient volume and strengthening patient retention Benefits Schnierow Dental Care offers a comprehensive employee benefits package, which may include: Paid Time Off (PTO) Paid Vacation Paid Sick Leave 401(k) Retirement Plan Health Insurance / Medical Coverage Dental Care / Dental Benefits Vision Insurance Life Insurance Employee dental benefits Opportunities for professional growth and advancement Eligibility and specific benefit terms may vary based on length of employment and plan requirements. Ideal Candidate We are looking for someone who is: Outgoing and comfortable meeting new people Creative and comfortable generating new marketing ideas Highly organized and able to manage multiple projects Comfortable working independently and taking ownership of projects Professional when representing the practice in the community Comfortable appearing on camera and helping others create content Experienced with Instagram, TikTok, Facebook, Canva, and basic video editing Comfortable working with websites and online platforms Able to communicate professionally with patients, businesses, schools, vendors, and community organizations Results-oriented and interested in growing the business Dental or healthcare marketing experience is preferred but not required . Experience in marketing, social media, community outreach, hospitality, sales, event planning, or business development can be highly relevant. What Success Looks Like This person will ultimately be responsible for making sure our office is consistently visible both inside the office and throughout the local community.
Success in this position means:
Increasing new patient awareness and referrals Building relationships with local businesses and organizations Maintaining an active and professional social media presence Keeping the website and online presence current Consistently promoting the full range of services available within the practice Creating effective internal marketing campaigns for existing patients Developing and executing community events and partnerships Tracking which marketing efforts actually produce new patients We are looking for someone who wants to take ownership of marketing and become the go-to person for growing and promoting the practice.
Pay:
From $23.00 per hour
Benefits:
401(k) Dental insurance Employee discount Health insurance Life insurance Paid time off Referral program Retirement plan Vision insurance