Digital Marketing & Social Media Manager Erth Wellness Irvine, CA Job Details Full-time $75,000 - $85,000 a year 2 hours ago Benefits Health insurance Dental insurance Paid time off Vision insurance Life insurance Qualifications Community management TikTok Facebook Marketing analytics Instagram Analytics Full Job Description About the Role If you live on TikTok, know why some Reels take off while others die quietly, have strong opinions about what makes content feel authentic, and love the idea of helping build consumer brands from the inside keep reading. Erth Wellness is looking for a creative, highly motivated Digital Marketing & Social Media Manager to own the strategy, growth, and day-to-day social presence of our portfolio of consumer brands, including DALY, Daily Pet Co., Erth Wellness, and other emerging brands. This role will have significant ownership over how our brands show up across social and social commerce. You'll be expected to evaluate opportunities, make recommendations, test new ideas, and use performance data to determine where we should focus next. This is not a role for someone who simply schedules posts. We want someone who can spot an opportunity, come up with the idea, grab a phone or camera, create the content, get it live, engage with the audience, look at the results, and figure out what we should do next. You should be equally comfortable brainstorming a TikTok concept, filming and editing a Reel, setting up products on TikTok Shop, jumping on a trend before it's over, responding to comments, working with creators, and finding the next opportunity to turn social engagement into actual sales. You'll have access to an in-house photographer and creative resources, but we want someone who is comfortable creating content themselves and doesn't need a full production setup to make something great. If you've worked with energy drinks, supplements, wellness, fitness, pet products, food & beverage, or CPG brands , even better. What You'll Own Social Strategy & Growth You'll own the day-to-day social presence of multiple Erth Wellness brands across: TikTok Instagram Facebook LinkedIn TikTok Shop Emerging social and social-commerce platforms Own the social media strategy, content direction, publishing cadence, and channel growth strategy across multiple Erth Wellness brands. You'll have the autonomy to identify, evaluate, and act on relevant social trends, platform opportunities, creators, content formats, and social-commerce opportunities without requiring day-to-day direction. You'll post consistently, engage with our communities, respond to comments, monitor trends, and find ways for our brands to join relevant conversations without feeling like a brand trying too hard to join a conversation. Most importantly, we want you paying attention to what's next: new formats, algorithm changes, creators, trends, sounds, features, platforms, and selling opportunities, and making recommendations on where we should invest our time and resources. Create Content People Actually Want to Watch We don't want to create content just to fill a calendar. You'll take ideas from concept to execution, including: Short-form video for TikTok, Reels, and Stories Product and lifestyle content Trend-driven and reactive content Educational and product-benefit content Behind-the-scenes content Team and personality-driven content Launch and promotional content Event and activation content Social-first photography Photography experience is a big plus. We have an in-house photographer for larger shoots and polished brand assets, but we'd love someone who can independently capture great product, lifestyle, event, and social content when the moment calls for it. You'll also work closely with our photographer, designers, product team, sales team, and leadership on larger campaigns and creative ideas. This is still a hands-on role. Strategy and execution go together here. You should be equally comfortable developing the content direction for a brand and grabbing a phone to shoot, edit, and publish something when an opportunity arises. Turn Social Into Sales A major part of this position will be determining how we use social media and social commerce to drive measurable revenue across our brands. You'll own the strategy and ongoing optimization of TikTok Shop and other social-commerce channels, including: Product listings Promotions Shoppable content Creator partnerships Affiliate opportunities Platform campaigns and initiatives Testing new ways to increase conversion You'll evaluate performance, identify opportunities, recommend and implement tests, and determine which strategies should be scaled, adjusted, or discontinued based on results. We want someone who is constantly asking: "How else can we sell this?" Influencers, Creators & UGC Help us find the right people to talk about our brands. You'll own the identification and development of creator, influencer, athlete, affiliate, and UGC relationships that align with each brand's audience and business objectives. You'll develop and manage: UGC Creator campaigns Social collaborations Ongoing creator partnerships You'll evaluate potential partners, recommend where we should invest, monitor performance, and determine which relationships and programs should be expanded, optimized, or discontinued. Help Shape and Build Brands One of the best parts of this role is that you won't be working on the same type of product every day. For DALY , you may be creating content around energy, fitness, performance, lifestyle, events, sampling, or a new product launch. For Daily Pet Co. , you could be developing pet wellness content, working with pet creators, supporting a retail launch, or figuring out how to make a gummy supplement for dogs go viral. For our brands, you'll play a key role in determining how each one should look, sound, grow, engage, and sell through social, while adapting the strategy to the audience, category, stage of growth, and business objectives of each brand. You'll also have opportunities to create content around product launches, retailer launches, trade shows, fitness events, sampling activations, community events, and other brand experiences. We move quickly, launch often, and like trying new things. Know What's Working Creativity matters. So do the numbers. You'll track performance across our social channels, including: Audience growth Reach and impressions Engagement Video views and watch time Click-through rates Social traffic TikTok Shop and social-commerce revenue Affiliate and creator performance Content conversion Top-performing content, creative, and formats We don't need reporting just for the sake of reporting. We want someone who can look at the numbers and tell us: What worked? What didn't? What should we do more of? What should we stop doing? And what should we test next? You'll be expected to use that data to make recommendations and independently adjust content, channel, creator, and social-commerce strategies within established brand and budget guidelines. What We're Looking For 3-5+ years of experience in social media, digital marketing, content strategy, social commerce, or a related role, preferably with a consumer-facing brand. Demonstrated experience owning social strategy or a significant portion of a brand's digital/social presence Strong ability to independently evaluate opportunities, prioritize initiatives, make recommendations, and execute without constant direction Experience managing social media for a consumer-facing brand Strong understanding of TikTok, Instagram, Facebook, and emerging social platforms Own the strategy and ongoing optimization of TikTok Shop and other social-commerce channels, including product assortment, promotions, creator partnerships, affiliate opportunities, platform campaigns, testing strategy, and conversion optimization. Strong short-form video creation and editing skills Comfortable filming content independently with a smartphone and/or camera Photography skills are a major plus A strong visual eye and understanding of what makes content feel current and native to each platform Strong copywriting and communication skills Experience working with influencers, creators, affiliates, and/or UGC programs Understanding of social analytics and how to turn data into action Ability to manage multiple brands, projects, deadlines, and content calendars at the same time Highly organized while still being able to move quickly Comfortable experimenting, testing ideas, and occasionally trying something that doesn't work A self-starter who sees opportunities and goes after them Comfortable operating with a high level of ownership and discretion while knowing when a decision should be escalated to leadership.

Bonus Points If You've Worked In:

Energy Drinks Supplements Wellness Fitness Pet Products CPG Food & Beverage E-Commerce Experience with emerging or rapidly growing consumer brands is a major plus. And if you can show us social accounts, videos, campaigns, photography, or content you've personally created, we absolutely want to see it. What Success Looks Like We want to build social channels that don't just look good — they grow brands, create communities, and sell products. The right person will consistently bring new ideas to the table, make informed decisions about where we should focus, create and execute quickly, understand what's working across each platform, and identify opportunities before someone has to ask. You'll serve as our internal expert on how our brands show up, grow, engage, and sell through social media and social commerce. Leadership will look to you for recommendations on what's working, what's changing, and what we should do next. We want you to have ideas we haven't thought of yet. Compensation & Benefits Erth Wellness offers a competitive compensation and benefits package, including: $75,000-$85,000 annual salary, depending on experience Full-time, exempt position Company contribution toward medical, dental, and vision insurance Opportunity to work across multiple growing consumer brands

• Hands-on involvement in launching and scaling new products and brands Significant creative ownership and the opportunity to see your ideas come to life About Erth Wellness Erth Wellness is a fast-growing consumer products company based in Irvine, California. We develop, manufacture, market, and scale products across multiple consumer categories, including wellness, functional products, pet wellness, and emerging CPG. Our portfolio includes established brands as well as entirely new concepts being built from the ground up. That means there is always something new to launch, create, test, photograph, film, promote, or figure out. We're a fast-moving team, and we like people who bring ideas to the table. If you're looking for a job where someone hands you a social calendar and tells you exactly what to post every day, this probably isn't it. If you want to help build brands, create things people actually want to watch, experiment with new ideas, and see your work directly impact growth — we'd love to meet you.

Pay:

$75,000.00 - $85,000.00 per year

Benefits:

Dental insurance Health insurance Life insurance Paid time off Vision insurance

Work Location:

In person