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End-to-End Journey Management, Principal
Career Insights for Digital Experience Manager
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Based on California data
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What they do
A Digital Experience Manager is responsible for developing a successful e-commerce experience on a company's website or mobile applications. This is done by evaluating website traffic, sales figures, and conducting research to determine the customers' needs and how to best meet them.
$186,524 / year median in California
+4% projected growth
Job Description
End-to-End Journey Management, Principal Blue Shield of CA United States, California, Lodi Aug 20, 2026 Your Role The Experience Insights & Enablement team is accountable for leading the development of an integrated Member Experience (MX) strategy connecting digital, call center, marketing, and operations with the focus of being best in class within the healthcare industry. The End-to-End Journey Management, Principal will develop and own the management of several interrelated journey maps to reflect the end-to-end experience (from acquisition to retention) of members and customers and will work closely with product strategy, digital, marketing and operational teams to drive optimized member, provider and customer experiences. This position will report to the Senior Manager, End-to-End Journey Management. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning. Your Knowledge and Experience Requires a bachelor's degree, or a high school diploma/GED plus four additional years of relevant experience in lieu of a bachelor's degree
Requires at least 10 years of prior relevant experience
Requires at least 3 years of experience in Customer Journey Mapping and Management, including familiarity with software and techniques used for mapping and measuring customer journeys
Requires experience facilitating workshops in both virtual and in-person settings
Ability to translate quantitative and qualitative data into actionable recommendations
Demonstrated experience communicating insights and recommendations to executive-level stakeholders
Demonstrated ability to influence stakeholders and drive outcomes without direct authority
Experience driving cross-functional alignment and leading initiatives in a matrixed environment
Experience in the health payor space strongly preferred
Experience leading complex improvement initiatives from discovery and analysis through business case development, implementation, and outcome measurement, strongly preferred Hybrid This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week. Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need. #LI-AD3