Growing consumer products manufacturer is looking for a Director of Brand Marketing. Key Responsibilities Develop and implement comprehensive marketing plans, including promotional calendars and programs that drive seasonal, retail, and e-commerce initiatives. Develop Go-to-Market strategies by channel (retail, e-commerce, and alternative) to support the product portfolio and innovation pipeline. Establish and grow market share by implementing programs that deliver measurable ROI across B2C and B2B. Lead branding and packaging initiatives to strengthen consumer awareness and preference. Develop innovative, integrated content for social media, digital platforms, and events that support key brand and business initiatives. Ensure brand consistency across all consumer and partner touchpoints. Collaborate with Sales leadership on programs to drive revenue across all channels of trade. Manage the company's websites and digital marketing programs; establish KPIs and provide routine reporting to validate results and optimize performance. Partner with cross-functional teams and agency partners to execute campaigns that support both retail sales and B2B growth. Manage the marketing budget to maximize ROI while driving both revenue and brand equity. Organize work, direct the marketing team's workload, and ensure deadlines and priorities are met in the most efficient manner. Foster a results-oriented culture that values innovation, accountability, and cross-departmental collaboration. Competencies Exceptional verbal and written communication skills Strong organizational and project management skills Ability to thrive in a fast-paced, dynamic environment High attention to detail with a commitment to quality Proficiency with content management, marketing automation, and CRM tools Experience in budget management, forecasting, and ROI analysis Strong analytical skills with the ability to translate data into actionable insights Creativity and innovation in marketing strategy and execution Education & Experience Bachelor's degree in Marketing, Advertising, Business Administration, or related field required Consumer Packaged Goods (CPG) industry experience strongly preferred 10-15 years of progressive marketing experience, including leadership of small to mid-size teams Proven success in developing and executing multi-channel marketing programs (social, digital, e-commerce, retail, events, and email marketing) Demonstrated expertise in brand development, go-to-market strategy, and product launches Excellent copywriting, proofreading, and storytelling abilities Ability to independently move projects forward, prioritize tasks, and meet deadlines Track record of driving measurable ROI through innovative, data-driven marketing initiatives

Pay:

$170,000.00 - $195,000.00 per year

Benefits:

401(k) Health insurance Paid time off Relocation assistance

Education:

Bachelor's (Preferred)

Experience:

brand marketing: 8 years (Preferred) consumer packaged goods industry: 8 years (Preferred)

Work Location:

In person