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Apricorn
Marketing Manager
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Based on California data
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$137,486 / year median in California
-3% projected decline
Job Description
Marketing Manager Apricorn is a leading provider of hardware-encrypted USB storage solutions serving government, defense, healthcare, financial, and enterprise customers. We are seeking an experienced, hands-on Marketing Manager to lead all aspects of our marketing function. This is a unique opportunity for a self-starter who enjoys owning strategy and execution in a fast-paced technology company. Responsibilities Develop and execute the company's annual marketing strategy and budget. Manage product launches, positioning, messaging, and competitive analysis. Create and oversee digital marketing campaigns, website content, email marketing, SEO/SEM, and social media. Produce marketing collateral, sales tools, case studies, videos, and presentations. Manage public relations, analyst relations, media outreach, and industry awards. Plan and execute trade shows, webinars, and customer events. Support channel partners with joint marketing initiatives and sales enablement materials. Manage and provide guidance to external agencies and vendors. Track marketing performance and provide regular KPI reporting. Qualifications Bachelor's degree in Marketing, Business, Communications, or related field. 5+ years of B2B marketing experience, preferably in manufacturing or technology. Proven ability to manage multiple marketing disciplines independently. Excellent written, verbal, and project management skills. Experience with CRM, marketing automation, Google Analytics, and content management systems. Strong organizational skills with a willingness to be both strategic and hands-on. Preferred Experience Hardware, portable storage, or enterprise technology marketing. Government, defense, aerospace, regulated industry and enterprise IT experience. Working with distributors, resellers, and channel partners. Managing PR agencies and product campaigns. Why Join Apricorn? You'll own the marketing function for a recognized leader in hardware encryption, working directly with senior leadership to shape our brand, launch innovative products, and drive growth in government and enterprise markets.