Position Title:

Associate Director of Marketing Department:

Marketing Reports to:

Vice President of Development FLSA Classification:

Exempt, $71,000 annually plus benefits

TO APPLY

Send resume and cover letter to HumanResources@Bowers.org SUMMARY The Associate Director of Marketing is responsible for the successful planning, development, implementation and management of all marketing and public relations for the Museum. Reporting to the Vice President of Development, the Associate Director of Marketing serves as a key team member, as an active participant in the strategic marketing decisions affecting the museum, and manages the Museum's efforts to secure strategic public relations and marketing.

ESSENTIAL FUNCTIONS

§ Create and implement a comprehensive marketing and public relations program. § Responsible for strategic marketing efforts to attract new members. § Develop an integrated marketing plan utilizing digital and traditional means to increase attendance and to build awareness of the Museum's outstanding programs and exhibitions. § Supervise a strong public relations program to keep members and target audiences aware of museum exhibitions and programs through the use of branded communications, including but not limited to: press relations, advertisements, banners/flyers, quarterly Passport newsletter, ongoing e-blasts, website, and social media. § Supervise the development and production of marketing materials. Oversee the implementation by staff and/or interns of such materials to enhance the Museum's image and effectively reach the fiscal goals. § Pursue and maintain close relationships with key media, keep them informed of Museum's activities, cultivate features. § Work with Vice President of Development and CFO annually to develop the fiscal budget for the Marketing Department. § Attract, train and oversee a select group of interns to support marketing and public relations for the Museum. § Other duties as assigned. § Conduct all responsibilities in a safe manner according to regulations (OSHA, IIPP, etc.) § Manage relevant marketing staff

QUALIFICATIONS

To perform this position successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made. B.A degree in marketing or equivalent field is required; plus minimum of five years marketing experience; or equivalent combination of education and experience. Other Skills, Abilities, and/or Training § Ability to work extended hours and/or weekends as needed § Ability to preserve confidentiality of information § Ability to prioritize multiple tasks in a fast-paced environment § Strong organizational skills and attention to detail § Ability to work within strict deadlines § Good interpersonal skills and desire to be a team player § Creative problem-solving skills § Exceptional customer service skills § Excellent written communication skills (i.e. press releases, business letters, grammar, etc.) § Excellent oral communication skills (i.e. ability to deal effectively with others, speak professionally on the phone, etc.) § Sense of creativity § Familiarity with industry terms and processes § Proficient with Microsoft® Office Suite

PHYSICAL DEMANDS

§ Regularly required to remain seated in a normal position for long periods of time § Occasionally required to stand for long periods of time § Regularly required to move about § Regularly required to climb stairs and/or ladders § Regularly required to maintain balance while walking, standing, crouching, or running § Occasionally required to stoop, kneel, crouch, and/or crawl § Occasionally required to reach up and out with hands and arms § Regularly required to talk and hear; verbally express information or instructions § Regularly required to use hands to grasp objects, type, pick up objects, move objects, or hold objects § Occasionally required to lift up to 25 pounds and carry a distance of 10 feet § Occasionally required to push and/or pull up to 25 pounds a distance of 10 feet

WORK ENVIRONMENT

The work environment characteristics described here are representative of those encountered while performing the essential functions of this job. Rarely exposed to outdoor weather and temperature extremes Regularly exposed to indoor conditions Rarely exposed to extreme noise level Rarely exposed to chemicals, fumes, dust, or work safety hazards The individual is regularly exposed to indoor conditions and moderate noise level; the individual is occasionally exposed to outdoor weather and temperature extremes.

Disclaimer:

The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employee assigned to this job.

Pay:

From $71,000.00 per year

Benefits:

401(k) matching Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person