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Gaia
Head of Marketplace
Career Insights for Marketing Manager (General)
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Scorecard
Based on Colorado data
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$126,591 / year median in Colorado
+7% projected growth
Job Description
Head of Marketplace Gaia
- 2.0 Louisville, CO Job Details Full-time $100,000
- $140,000 a year 4 hours ago Benefits Health insurance On-site gym Dental insurance 401(k) Vision insurance Life insurance Qualifications Managing store merchandising operations Merchandising display arrangement Full Job Description Head of Marketplace Regular, F/T Summary About the Role Gaia is opening its Marketplace to our own members.
- effective communication, teamwork, prioritization, and problem solving
- who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams.
- Recruit sellers from Gaia's membership — identify who has something to sell, and bring them on
- Own the seller pipeline end to end: outreach onboarding first listing first sale repeat
- Build the assortment: what categories we carry, what quality bar we hold, what we say no to
- Set pricing and take-rate strategy, and help sellers price and present well Drive the business
- Own Marketplace merchandising: what gets featured, to whom, and when
- Own the promotional calendar — launches, seasonal moments, exclusives, campaigns
- Build always-on discovery across Gaia's owned surfaces: home, in-app, contextual placements, search and browse
- Build lifecycle marketing that connects what a member watches to what they might buy
- Own conversion: sales pages, product presentation, checkout experience, repeat purchase
- Tell sellers' stories — our best marketing is our members Own the numbers
- Own the
Marketplace P&L:
GMV, take rate, margin Report performance, insight, and recommendations to leadership Partner with a product squad on seller tools, payouts, ratings, and search — you set priorities, not tickets Not in Scope This role does not source, contract, or operate Gaia's tours, retreats, or travel programs. Travel offerings on the Marketplace will be merchandised by this role, not run by it. How We'll Measure Success- Active sellers and new sellers per month
- Listings created, and the share of listings that sell
- Time from seller signup to first sale
- Share of Gaia members who buy, and repeat purchase rate
- GMV, take rate, and contribution margin Qualifications What We're Looking For
- A merchant's instincts — you know what will sell, to whom, and how to present it
- Experience building the supply side of a marketplace or creator platform: you've grown a seller, creator, or instructor base from small to large
- Real merchandising and promotional chops — assortment, pricing, sell-through, campaign calendars
- Strong direct-response marketing skills, especially lifecycle and email
- Comfort with marketplace mechanics: liquidity, take rate, cold-start, curation vs. scale
- The judgment to protect a brand our members trust
Preferred:
creator-economy or community-commerce background — Etsy, Patreon, Teachable, Kajabi, Substack, Skillshare, or similar. Experience in a membership or subscription business.Compensation Type:
Salary Range:
$100000- $140000 (USD) More About Gaia Gaia exists as a transformational network to empower a global conscious community.