Digital Marketing Manager - In-House Aromas Med Spa Doral, FL Job Details Full-time $55,000 - $65,000 a year 4 hours ago Benefits Employee discount Qualifications Social media advertising campaigns Marketing project management Website maintenance Website management Basic graphic design principles Interpersonal skills English Attention to detail Website design projects Pay-per-click (PPC) advertising Managing projects Facebook Marketing analytics Professional art or design Instagram Paid search marketing Paid search advertising campaigns Full Job Description Aromas Med Spa is seeking a proactive, hands-on Digital Marketing Manager to manage and execute marketing across our three locations in Doral, Kendall, and Weston. This position combines marketing strategy, paid advertising, website management, landing page creation, SEO, social media, video production, graphic design, and email marketing. The ideal candidate can independently organize projects, create compelling content, and connect marketing activities to qualified leads, appointments, and business growth.

POSITION DETAILS

Employment type: Full-time.

Starting salary:

$60,000 per year.

Schedule:

Monday through Friday, 40 hours per week.

Work setting:

In person.

Locations:

Doral, Kendall, and Weston, Florida. The daily work schedule will remain consistent. The assigned location will vary based on monthly planning, campaigns, content production, and business needs. This role requires the ability to work at all three locations and travel between them as needed.

MARKETING STRATEGY AND COORDINATION

Develop and execute monthly marketing plans, promotional campaigns, and content calendars. Collaborate with management to promote treatments, providers, memberships, products, and events. Create campaigns to attract new patients, reactivate existing clients, and support providers with available appointments. Manage project timelines, approved budgets, and campaign execution. Proactively recommend ideas and improvements based on performance and business priorities.

PAID ADVERTISING AND LEAD GENERATION

Create, manage, and optimize Google Ads, Meta Ads, and TikTok Ads campaigns. Develop advertising copy, images, videos, audience strategies, and creative variations. Monitor spending within approved budgets. Test offers, messaging, targeting, creative assets, and landing pages. Implement and monitor conversion tracking using Google Analytics, Google Tag Manager, advertising pixels, and call-tracking tools. Work with management and reception to evaluate lead quality, bookings, attendance, and sales. Follow applicable platform advertising requirements for medical aesthetics and wellness services.

WEBSITE MANAGEMENT AND LANDING PAGES

Maintain and update the company website, including treatment pages, provider profiles, promotions, images, and booking links. Design, build, publish, and optimize landing pages for advertising campaigns, services, and events. Improve mobile usability, navigation, calls to action, and conversion opportunities. Test forms, booking links, tracking, and lead routing. Monitor website performance and troubleshoot issues within the existing platform. Coordinate hosting, domain, software, and advanced technical support needs, obtaining approval for external expenses.

SEO AND GOOGLE BUSINESS PROFILES

Manage local and on-page SEO for all three locations. Conduct keyword research and optimize titles, descriptions, headings, internal links, and website content. Create and update service pages, location pages, and educational content. Maintain Google Business Profiles, including business information, services, photos, and updates. Monitor search visibility, organic traffic, indexing, and local performance. Identify technical SEO issues and implement or coordinate improvements. Support review management while protecting patient privacy.

SOCIAL MEDIA AND CONTENT PRODUCTION

Manage Instagram, Facebook, TikTok, and other approved social channels. Plan, film, photograph, edit, schedule, and publish content. Create treatment videos, educational content, provider introductions, testimonials, promotions, and behind-the-scenes content. Coordinate content production across the three locations, including concepts, scripts, participants, and schedules. Obtain required patient permissions and clinical approvals before publication. Write captions and adapt content to each platform. Monitor comments and route appointment inquiries to the appropriate team. Organize original footage, photographs, and editable creative files.

GRAPHIC DESIGN AND PRINT MATERIALS

Design brochures, business cards, invitations, flyers, signage, and promotional materials. Create graphics for social media, advertising, emails, website banners, and events. Prepare print-ready files and coordinate with approved printing vendors. Maintain consistent branding across all locations and channels. Create and update promotional videos and graphics for ScreenCloud displays.

EMAIL MARKETING AND AUTOMATION

Develop promotional emails, newsletters, event invitations, and client-reactivation campaigns. Create campaign copy, graphics, audience segments, and calls to action. Manage or coordinate implementation and distribution through Zenoti and other approved platforms. Update automated marketing campaigns and lead-nurturing communications. Test layouts, links, offers, and scheduling before launch. Confirm that approved campaigns are distributed correctly. Analyze performance and recommend improvements. Prepare promotional materials for approved WhatsApp and SMS campaigns.

REPORTING AND ACCOUNTABILITY

Maintain a shared calendar of campaigns, deadlines, and pending projects. Provide weekly progress updates and monthly performance reports. Track advertising spend, leads, cost per lead, bookings, and attributable revenue where measurement allows. Identify opportunities to improve campaign performance and the inquiry-to-booking process. Maintain company access to marketing accounts, data, and creative assets. Coordinate approved external vendors and technical specialists when required.

QUALIFICATIONS

Demonstrated experience managing and executing digital marketing campaigns. Hands-on experience with Google Ads, Meta Ads, and TikTok Ads. Experience managing websites, building landing pages, and implementing SEO improvements. Strong video production, editing, graphic design, and copywriting skills. Proficiency with relevant tools such as Canva, Adobe Creative Suite, CapCut, WordPress or similar platforms, Google Analytics, and Google Tag Manager. Experience with email marketing and automation platforms. Strong organization, initiative, attention to detail, and time management. Ability to manage multiple projects and adapt priorities. Ability to work in person across Doral, Kendall, and Weston. Strong English communication skills; Spanish is a plus. Experience in medical aesthetics, beauty, wellness, or another service-based business is preferred. Familiarity with Zenoti and ScreenCloud is a plus.

COMPENSATION

Starting salary is $60,000 annually, equivalent to $5,000 gross per month, paid according to the company's payroll schedule. Future compensation reviews and opportunities for expanded responsibility will depend on performance and business needs.

HOW TO APPLY

Please submit your resume and a portfolio featuring: Social media content and edited videos. Graphic design examples. Websites or landing pages you have worked on. Paid advertising campaigns, including your responsibilities and measurable results. Please specify which parts of each project you personally completed.

Pay:

$55,000.00 - $65,000.00 per year

Benefits:

Employee discount

Work Location:

In person