Azenco Outdoor manufactures louvered pergolas and outdoor living structures, sold through a network of certified dealers across the United States. This is not an advertising role: our external agency runs the campaigns. You will own Salesforce on the marketing side and build the lead and communication engine yourself: lead capture, routing, nurture, newsletters, dealer follow-up, and reporting. It is a hands-on build role, not an oversight one. Responsibilities Lead capture and routing Ensure all leads generated through the website, Google Ads, Meta Ads, dealer campaigns, events, and other sources are correctly captured in Salesforce. Build and own the automation that decides which lead goes to which dealer, based on territory, coverage, and program participation.

Handle the exceptions:

bad or missing ZIP codes, no dealer in the area, territory overlaps, junk submissions, reassignments. Monitor whether leads are contacted within expected response times, and escalate the ones that are not. Salesforce ownership Own the marketing side of the system: fields, picklists, lead statuses, validation rules, duplicate and matching rules, page layouts. Build and test in our sandbox, then deploy with sign-off. You will receive a full handover of the existing setup in your first weeks, and from there you run the marketing side, working to agreed priorities with a weekly review. Keep Salesforce data accurate, standardized, and usable, and put processes in place that keep it that way. Document what you build and maintain clear internal operating procedures. AI as a working tool Use AI, Claude in particular, to move faster on real projects: building and testing flow logic, cleaning and classifying data, drafting documentation and standing up small automations that would otherwise sit on a backlog. Bring us the cases where it genuinely saves time, build them, and show the before and after. Nurture, email, and text Build automated nurture journeys for leads who are not ready to buy yet, which is most of them on a considered purchase like ours. Build the follow-up sequences that matter: quoted but gone quiet, cold reactivation, post trade-show follow-up, seasonal re-entry before the build season. Stand up SMS, including consent capture and opt-out handling, and use it where a text works better than an email. Segment by source, engagement, geography, product interest, and stage, so prospects do not receive conflicting or excessive messages. Test and optimize sequences continuously based on engagement and conversion data. Newsletters Build and send newsletters to three distinct audiences: homeowners, architects, and builders. Grow and clean each list, keep segmentation accurate, and keep consent and opt-outs correct. Own the calendar, coordinate content with Marketing, and report on what each send produced. Dealer network Follow up with dealers on lead status and lead quality as a running routine, not an occasional call. Track dealer response time, status updates, appointments, and resulting sales, and publish a scorecard showing which dealers convert the leads we send. Identify dealers with weak follow-up and work with the dealer development team to improve CRM adoption. Feed lead quality back to Marketing and to our advertising agency so campaign decisions reflect what converts. Requirements 5 or more years in Salesforce administration, marketing operations, sales operations, or lead management.

You build in Salesforce yourself:

flows, validation rules, duplicate and matching rules, reports, and dashboards. This role does not have a developer behind it for marketing work. Hands-on experience with Salesforce and Account Engagement (Pardot), including building lifecycle nurture programs and reporting on their results. Email and SMS execution experience, including consent, deliverability, and list hygiene. Strong analytical and data-management skills, and comfort reconciling systems that disagree. You already use AI tools such as Claude in your day-to-day work and can show something you built with them, including what it replaced. Strong organizational skills and the ability to manage multiple workflows at once. Clear written and verbal communication, including with dealers and external partners.

Pay:

$75,000.00 - $90,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person