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SG
Southern Glazers
Director, Supplier Development & Marketing
Career Insights for Director of Marketing
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Based on Florida data
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$144,266 / year median in Florida
+6% projected growth
Job Description
What You Need To Know This national leadership role serves as the key supplier point of contact and subject matter expert for SGWS Leadership and assigned supplier leadership. The role is responsible for driving profitable growth, distribution performance, and maintaining impeccable relationships with both internal and external commercial support functions while driving Management Performance Program (MPP) and SGWS share growth for the assigned suppliers' Route to Market (RTM). Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer's Wine & Spirits is North America's preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. We were named by Newsweek as a Most Loved Workplace and is included on the Forbes lists for Largest Private Companies and Best Employers for Diversity. As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more. We offer continuous learning and career growth in a fast-paced environment where you are respected, your voice is heard, and technology is part of our strategy for success. If you're looking to fill your glass with opportunity, come join our FAMILY. Overview This role will be directly accountable for a small group of midsize/high complexity suppliers' Key Performance Indicator (KPI) performance and ways of working with SGWS. This will be accomplished by being the subject matter expert in all available SGWS analytics, PACE planning processes, SG Proof platforms, digital capabilities, Supplier forecasting/inventory management, and trade/consumer marketing to embed these practices with their assigned suppliers and execute them across the SGWS footprint. Primary Responsibilities Initiate, lead, create, and implement the Annual Supplier Planning Process including planning for programs, pricing, and promotions at National, Regional, and State levels for the assigned supplier(s) Lead creator and supplier collaborator for SGWS Leadership top-to-top presentations, Ways of Working (WoW) maintenance, contract compliance, critical supplier meetings, and Quarterly Business Reviews (QBR)s Lead mitigation activities for both annual and program performance, request mitigation funding as necessary, ensuring both are documented and aligned with the supplier Responsible for effective development, embedding, and proactive resolution of potential performance issues of all supplier national programs and initiatives, KPI's, new product launches, inventory management, priority activities, and scorecards in line with PACE planning process Plan Supplier programs, pricing, and promotions for all Regions manage accurate deployment, track execution Responsible for ensuring proactive and accurate communication for all the above with Supplier Insights team as well as SGWS regional and state teams Oversee and collaborate with the Insights and Strategy team to proactively resolve data discrepancies with the supplier, maintain and negotiate up to date goals and other reporting in alignment with the supplier Provide guidance and oversee the management and use of supplier marketing funds and accounts receivables with the SGWS Finance team Support contractual compliance for the inventory of assigned suppliers Additional Primary Responsibilities Trade Development, Marketing, and Digital Capabilities Create and implement innovative impactful supplier programs, by customer channel, to meet strategic and SGWS aligned supplier growth needs using SGWS analytics, insights, and digital tools Ensure full engagement from regional and state commercial teams around KPI's, Corporate and National initiatives, and new product launches Oversee and manage all allocations, tranches, and correct sale of product by channel Oversee, manage, validate, and communicate in writing all shipment commits with Supply Chain Management (SCM) Lead Collaboration of long-term strategies with the supplier marketing entities and agencies to create and implement annual consumer marketing plans. Plans should drive consumer brand awareness, and drive consumer demand for supplier's brands, in turn, meeting value and volume objectives Provide actionable insights and expertise regarding packaging changes, innovation, Point of Sale (POS) & marketing materials, optimization of funds, and maximum engagement with