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Digital Marketing Director
Career Insights for Director of Digital Marketing
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Scorecard
Based on Florida data
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What they do
A Director of Digital Marketing manages digital marketing operations for a company. Manages digital marketing teams working across different channels including web, email and social media platforms. Monitors impact of digital marketing on uptake of product. Identifies potential new digital channels; develops strategies for increasing sales or market share.
$172,179 / year median in Florida
+5% projected growth
Job Description
Director of Growth & MarketingLocation:
Miami, FL (On-site)
Yearly Salary:
$100,000+About the JobWe are building a technology-driven healthcare ecosystem that includes medical aesthetics, plastic surgery, dental care, AI-powered customer experience, and healthcare operations. Our portfolio includes several rapidly growing ventures across healthcare and technology.
We're looking for someone who doesn't just "do marketing." We're looking for someone who knows how to build growth engines.
This role is for you if...You think in funnels instead of flyers.
You care about CAC, ROAS, LTV, and conversion rates more than vanity metrics.
You enjoy building systems that generate revenue while you sleep.
You believe automation should eliminate repetitive work.
You constantly ask: "How can we make this convert better?"What you'll ownCompany-wide marketing strategy across multiple portfolio brandsGoHighLevel architecture and automationCRM optimization and pipeline managementFacebook Ads and Instagram AdsGoogle Ads (Search, Display, YouTube, Performance Max)Landing pages and conversion optimizationAI-driven marketing workflowsLead nurturing sequencesAttribution and analyticsMarketing dashboards and KPI reportingAgency and creative team managementBudget allocation based on ROIScaling successful campaigns across multiple locations Required ExperienceWe're looking for someone with real experience, not just certifications.
You should have experience with:
GoHighLevel (Required)Facebook Business ManagerGoogle AdsGoogle Analytics / Google Tag ManagerMeta Pixel & Conversion APICRM automationsEmail & SMS marketingFunnel buildingLead generationConversion Rate Optimization (CRO)AI tools for marketingBonus points if you've worked with:n8n / Zapier / MakeOpenAI APIsHealthcare marketingMulti-location businessesWhat Success Looks LikeWithin your first year, you'll help us:
Increase qualified lead volumeImprove booked appointment ratesLower cost per acquisitionIncrease patient lifetime valueBuild marketing systems that scale across every company in our portfolioReplace manual work with intelligent automation Who You AreYou are analytical, obsessed with numbers, and make decisions using data.
You move fast, take ownership, and don't wait to be told what to do.
You constantly look for better systems.
Most importantly, you care about building something extraordinary.
Why Join Us?
You'll work directly with leadership on projects involving AI, automation, healthcare, customer experience, and growth. This is not a maintenance role. This is an opportunity to help build one of the most innovative healthcare groups in the region.
To ApplyPlease submit:
Your LinkedIn profileYour resumeExamples of campaigns you've personally managedThe largest monthly advertising budget you've managedThree marketing wins you're most proud of, including measurable results(No cover letter required. Show us what you've built.)
Benefits
- Dental Insurance