About Us Fairway is the parent company of four growing local businesses in Southwest Florida, including Popoff Pools, a trusted Marco Island pool service company with over 20 years in business and hundreds of recurring customers. We are hiring our first in house Marketing and Social Media Manager to lead marketing across all of our brands. Overview We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence across digital channels. In this role, you will develop and execute comprehensive marketing strategies that drive engagement, increase conversions, and support business growth. Your expertise in digital marketing tools, content creation, and campaign management will be essential to delivering impactful results. Join us to shape innovative marketing campaigns that resonate with target audiences and foster lasting brand loyalty. Duties Develop, implement, and optimize integrated marketing campaigns across multiple platforms including social media, email, SEM (Search Engine Marketing), and paid advertising campaigns. Manage website content and oversee website management using content management systems such as WordPress; ensure website SEO optimization using SEO tools and keyword research techniques. Utilize Google Ads, Google Analytics, Google Tag Manager, and other web analytics reporting tools to monitor campaign performance, analyze data trends, and refine strategies for maximum ROI. Create compelling content for various channels including blogs, social media posts, email newsletters, and landing pages to engage target audiences effectively. Oversee social media management and advertising campaigns on platforms like Facebook Advertising and other social media channels to boost brand visibility and audience engagement. Coordinate with graphic designers to produce visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator) for digital ads, social media content, and website assets. Implement marketing automation strategies to streamline campaigns, nurture leads through the sales funnel, and improve conversion rates through targeted messaging. Experience Proven experience in digital marketing with a strong understanding of SEO (Search Engine Optimization), SEM (Search Engine Marketing), paid advertising campaign management, and social media marketing. Proficiency in SEO tools, Google Ads/Google AdWords, Google Analytics, Google Tag Manager, and web analytics reporting platforms. Demonstrated ability to manage multiple digital campaigns simultaneously while maintaining high-quality standards. Technical proficiency in HTML, CSS, Content Management Systems such as WordPress, and familiarity with website management best practices. Strong graphic design skills using Adobe Photoshop or Adobe Creative Suite; experience with content creation for diverse digital formats is preferred. Knowledge of e-commerce platforms and experience managing paid search marketing campaigns is a plus. Excellent analytical skills with the ability to interpret data insights into actionable strategies for performance marketing improvements. Effective communication skills for collaborating across teams and presenting campaign results clearly. Join us as a Marketing Manager to lead innovative campaigns that captivate audiences worldwide! Your expertise will help us craft compelling narratives that drive growth while fostering an energetic environment focused on continuous improvement and success.

Pay:

$55,000.00 - $65,000.00 per year

Work Location:

In person