About Booty Builder Booty Builder is a fast-growing global fitness equipment brand specializing in innovative glute and lower-body training equipment. Our products are used by major gym chains, independent fitness facilities and members around the world. As we continue to grow, we are looking for an experienced and creative Marketing Manager to take ownership of our marketing strategy and execution and help take the Booty Builder brand to the next level. The Role We aren't looking for someone who simply manages social media. We want someone who understands product marketing and knows how to turn new products, ideas and opportunities into effective campaigns. You will work closely with our ownership, sales team, distributors and customers to develop and execute marketing strategies across digital, social, product launches, trade shows, gym partnerships and dealer/distributor programs. The right person will be hands-on, creative and organized, but most importantly, someone who can take an idea and make it happen. Key Responsibilities Develop and manage the overall Booty Builder marketing strategy and annual marketing calendar. Plan and execute marketing campaigns for new product launches. Create strategies to build awareness and demand for individual Booty Builder products. Manage Booty Builder's social media strategy across Instagram, Facebook, LinkedIn, TikTok, YouTube and other relevant platforms. Develop engaging content featuring our equipment, customers, gyms, athletes and training. Coordinate photography, video production, product demonstrations and promotional content. Work with our sales team to develop presentations, brochures, email campaigns, sales materials and lead-generation campaigns. Develop marketing programs supporting major gym chains, dealers and international distributors. Help gym customers promote their investment in Booty Builder equipment to their own members. Develop strategies to encourage user-generated content and capitalize on Booty Builder's strong social media recognition. Manage paid digital advertising and work with outside agencies where appropriate. Coordinate marketing surrounding trade shows, product launches and industry events. Maintain consistency of the Booty Builder brand across all marketing channels. Monitor campaign performance, social engagement, leads and other KPIs and report on results. Research competitors and identify new opportunities to strengthen Booty Builder's position within the fitness industry. Protect and strengthen Booty Builder's position as the original innovator within the glute-training equipment category. What We're Looking For 5+ years of marketing experience , preferably involving physical products, fitness, sporting goods, consumer products or another visually driven brand. Strong product marketing experience and a proven ability to successfully launch and promote products. Excellent understanding of social media and digital marketing. Experience developing and managing marketing campaigns from concept through execution. Strong creative instincts and the ability to recognize content that will engage an audience. Experience working with photographers, videographers, designers and outside agencies. Understanding of paid social and digital advertising. Strong written communication and copywriting skills. Highly organized and capable of managing multiple products and projects simultaneously. Comfortable working in a fast-moving entrepreneurial environment. Someone who takes ownership rather than waiting to be told what to do. Fitness industry experience is a major advantage but not essential.

Compensation Base Salary:

$85,000-$100,000 , depending on experience. In addition to base salary, the position will include an annual performance bonus opportunity of up to $15,000-$20,000 , based on agreed marketing objectives and KPIs.

Performance measures may include:

Successful execution of product launches Qualified lead generation Growth in social media reach and engagement Content production and campaign execution Dealer and distributor marketing programs Marketing support for key gym accounts Execution of the annual marketing calendar Overall growth and awareness of the Booty Builder brand Who Will Succeed in This Role? We're looking for someone who sees a new Booty Builder machine and immediately starts thinking: How do we launch it? Who do we target? What's the story? What content do we create? How do we get people talking about it? And how do we turn that attention into leads and sales? If you're creative, commercially minded, understand products and social media, and enjoy taking ownership of marketing rather than simply executing someone else's instructions, we'd like to hear from you.

Pay:

$85,000.00 - $100,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person