A Content Marketing Manager manages and creates the content presented by a company to it's customers. Content varies in formats including web pages, social media platforms, blogs, white papers and video. Manages content marketing initiatives to drive traffic, and customer engagement that deliver sales and customer retention. Measure responses to initiatives and tailors future initiatives accordingly.
ASAP We are looking for a talented, hands-on Marketing & Content Manager to join our team in Panama City Beach and manage marketing across several growing businesses, including our hotels, Jacobs Juice, Health Supply 770 warehouse, and other local operations . This is not just a social media posting position. We need someone who understands how to build brands, create great content, generate leads, and turn marketing activity into real customers and revenue. Responsibilities Manage and grow our social media accounts across Instagram, Facebook, TikTok, LinkedIn, Google Business, and other relevant platforms. Create and execute marketing strategies for multiple businesses and brands. Produce high-quality photos, short-form videos, Reels, TikToks, property tours, product videos, promotional content, and behind-the-scenes content . Visit our hotels, warehouse, businesses, and other facilities regularly to capture fresh content. Edit videos and photos for social media, websites, advertising, and promotions. Build and maintain a consistent brand image across all companies. Create campaigns designed to generate leads, bookings, inquiries, customers, and sales . Manage and optimize paid advertising campaigns when needed, including Meta and Google Ads. Develop promotions and creative campaigns for our hotels and local businesses. Work on local marketing opportunities, partnerships, events, influencers, and community exposure. Improve Google Business profiles, online presence, reviews, and local visibility. Monitor marketing performance, leads, conversions, engagement, and ROI. Identify new marketing opportunities and continuously test new ideas. Coordinate with management, sales teams, hotel staff, and other departments. What We're Looking For Strong experience in digital marketing and social media management . Excellent video and photography skills. Comfortable filming people, properties, products, businesses, and promotional content. Experience editing short-form videos and social media content. Good understanding of branding, storytelling, and audience growth . Ability to generate leads and understand the difference between views/likes and actual conversions. Knowledge of Facebook/Instagram Ads and Google Ads is a strong advantage. Creative, proactive, and able to come up with marketing ideas without waiting for constant direction. Able to manage marketing for several different businesses at the same time. Strong communication and organizational skills. Must be able to work locally in the Panama City / Panama City Beach area and regularly visit our facilities. Ideal Candidate We want someone who can walk into one of our hotels, restaurants, warehouses, or other businesses and immediately see opportunities for content and growth. You should be someone who can shoot a video, take professional photos, edit the content, publish it, promote it, track the results, and improve the campaign based on performance. We're looking for someone who thinks about: Content → Attention → Leads → Conversions → Revenue —not simply posting on social media. Why Join Us? You'll have the opportunity to work across multiple growing businesses and industries, giving you a large amount of creative freedom and real-world marketing experience. You'll help shape the brands and marketing strategy for businesses in hospitality, food & beverage, healthcare distribution, warehousing, and other ventures . We are hiring ASAP. To apply, please send your resume, portfolio, social media accounts or previous work, and examples of videos/photos/campaigns you have created.
