Overview We are a family-owned Assisted Living and Memory Care company located in Sarasota, seeking an experienced and dynamic Marketing Director to lead our marketing efforts. This role is vital in cultivating local partnerships, enhancing community presence, and promoting our services to prospective residents and their families. The ideal candidate will have a passion for senior living communities, strong relationship-building skills, and a strategic mindset to elevate our brand within the local market. Responsibilities Develop and implement comprehensive marketing strategies tailored to the senior living industry, with a focus on Assisted Living and Memory Care services. Cultivate and maintain strong relationships with local healthcare providers, referral sources, community organizations, and other strategic partners. Create targeted outreach programs to increase awareness of the community's offerings within Sarasota and surrounding areas. Oversee the development of marketing materials, including brochures, digital content, and advertising campaigns that resonate with prospective residents and their families. Manage community events and engagement initiatives to foster positive relationships within the local community. Monitor market trends and competitor activities to identify opportunities for growth and differentiation. Collaborate with operational teams to ensure consistent messaging and branding across all channels. Track marketing performance metrics, analyze results, and adjust strategies accordingly to optimize outreach efforts. Qualifications Proven experience in marketing within the senior living or healthcare industry is preferred. Strong ability to cultivate local partnerships and build lasting relationships within the community. Excellent communication, interpersonal, and networking skills. Strategic thinker with the ability to develop innovative marketing initiatives tailored to senior living audiences. Knowledge of digital marketing tools, social media platforms, and traditional advertising methods. Self-motivated with strong organizational skills and attention to detail. A passion for serving seniors and enhancing quality of life through effective community engagement. This position offers an exciting opportunity to make a meaningful impact in a family-owned organization dedicated to providing exceptional senior care services while fostering growth through community connections.

Pay:

$50,000.00 - $100,000.00 per year

Benefits:

401(k) matching Dental insurance Health insurance Paid time off

Work Location:

On the road