We are seeking an experienced, hands-on Marketing Manager to oversee and coordinate marketing across three established businesses spanning vacation rentals, commercial real estate and luxury residential real estate. This is an opportunity for someone who can think strategically while also being comfortable executing day-to-day marketing initiatives. The Marketing Manager will work directly with ownership and company leadership and will coordinate outside marketing, website and technology partners. The ideal candidate is organized, creative, analytical and proactive, with the ability to manage multiple brands and priorities while keeping marketing focused on measurable business results. Key Responsibilities Develop and manage marketing strategy across all three brands Manage social media, digital campaigns and content calendars Oversee email marketing, newsletters and database campaigns Manage SEO, Google Business Profiles, Google reviews and local search presence Coordinate website content, updates, landing pages and conversion improvements Manage photography, video and other creative assets Create and coordinate property marketing, presentations, brochures and campaigns Support vacation rental homeowner acquisition and portfolio growth Develop marketing initiatives targeting Realtors, property owners, HOAs and referral partners Support luxury residential and commercial real estate listings and business development initiatives Coordinate and manage outside marketing agencies, website providers and other vendors Evaluate existing marketing services and identify opportunities to improve efficiency and eliminate unnecessary overlap Track website traffic, leads, conversions, campaign performance and marketing ROI Maintain consistent branding and messaging across all companies Identify and implement new marketing technology, automation and AI tools Develop and manage an annual marketing plan and budget with measurable goals Identify new opportunities and bring proactive marketing ideas to leadership Ideal Candidate Approximately 5+ years of marketing experience Experience in real estate, vacation rentals, hospitality, luxury brands or property management is strongly preferred, but not required Strong understanding of digital marketing, SEO, social media and email marketing Experience with CRM and database marketing Familiarity with Google Analytics and Google Business Profile Experience with Canva, Adobe or similar creative platforms Strong written and verbal communication skills Highly organized with strong attention to detail Comfortable managing multiple companies, projects and outside vendors Able to work independently and take ownership of projects from concept through execution Understands how to connect marketing activity to leads, revenue and measurable business results

Position:

Full-time Location:

Sarasota / Longboat Key, Florida Competitive salary based on experience and qualifications, with benefits. About the Opportunity This is not simply a social media or content position. We are looking for someone who wants to take ownership of the marketing function and help three growing businesses strengthen their brands, generate new opportunities and improve the effectiveness of their overall marketing efforts. The right person will have considerable opportunity to shape the position, introduce new ideas and grow with the organizations.

Pay:

$65,000.00 - $75,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person