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Signify North America Corporation
Commercialization Marketing Manager, Cooper Lighting Solutions
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$119,415 / year median in Georgia
+4% projected growth
Job Description
About Signify Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond. At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career. Join us, and together, we'll transform our industry, making a lasting difference for brighter lives and a better world. More about the role This is an exciting job opportunity for you as a Commercialization Marketing Manager in Peachtree City, GA , or Atlanta, GA , with Cooper Lighting Solutions, a business unit of Signify, the world leader in lighting. Lead/support all elements of commercialization marketing for the Stock business of indoor and outdoor lighting solutions. Understand target verticals and customer types and help develop the optimal marketing mix to reach those customer personas. Develop unique value propositions and clear messaging frameworks that differentiate our products. Help develop the strategy and lead the implementation of sales enablement tools and marketing materials for channel partners to effectively articulate the value propositions of products and solutions. Partner with the Demand Generation team to design marketing campaigns targeted to specific channel partners, market segments and customer types to create awareness and produce lead generation. Establish and review KPIs/metrics for all commercialization activities to ensure ROI. More about you While we value and appreciate all applicants, we believe that the following experience and skills will be needed to shine brightly in this job opening: Bachelor's degree in marketing or related 3+ years of work experience in marketing tangible products Experience leading projects and team meetings Excellent communication and presentation skills; ability to interact with various cross-functional teams within the organization AI experience a plus •Must be legally authorized to work in the United States without current or future company sponsorship needs.