A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
Full-time/Exempt (paid salary; not eligible for overtime) Job Summary Responsible for driving lead generation, growing revenue, and building brand awareness. You'll develop and execute sales strategies, manage marketing campaigns, nurture referral and insurance-industry relationships, and support project handoffs. This role blends field sales, relationship management, and tactical marketing.
Essential Duties Overview :
Generate leads through digital marketing, local networking, partnerships with insurance agents/adjusters, property managers, real estate professionals and commercial clients. Manage marketing, local search, social media, email campaigns, community outreach, etc. Implements and analyzes responses to marketing plans for potential business opportunities. Attends industry trade shows, golf outings, industry events and local sponsorships. Assists with promotion and setups for training sessions and continuing education classes. Coordinates with operations team to ensure excellent customer experience. Makes formal sales presentations to insurance and commercial targets. Sells commercial fire and water jobs along with local area manager.
Responsibilities:
Track and manage key accounts and referral partners (Luxor CRM) Actively participates in local Chamber of Commerce, networking groups and nonprofit organizations. Build and maintain referral pipelines with insurance adjusters, brokers, property managers, HOA leads and contractors. Strong internal collaboration with Operations team. Grows the business through maintaining current business relationships and initiating new relationships. Minimum of quarterly marketing route - visits to all agents/clients. Actively participates in weekly Marketing meeting with Sales Management team and provides insight to previous week and upcoming weekly schedule. Excellent Customer Service Meets and exceeds customer expectations and meets required deadlines. Answers customer questions and addresses concerns. Escalates unresolved customer issues/problems to Management for resolution. Knowledge, Skills, and Abilities 2+ years combined sales and marketing experience; B2B sales experience preferred. Basic knowledge of fire/water restoration, mold remediation, disaster restoration. Proven track record of lead generation and meeting revenue targets. Strong communication skills and must be comfortable conducting on site visits and client presentations. Familiar with CRM systems and marketing tools. Sense of urgency and customer service orientation. Must be able to work in fast paced, emergency response environments. Commitment to personal and professional development. Valid driver's license and ability to drive Company vehicle to local clients. Physical Demands You must be able to perform the following with or without reasonable accommodation. If required at any time, please discuss with your management team and the Human Resource Manager. Sit, stand, work on a computer, and talk on the phone for approximately 8 hours/day Lift up to 50lbs occasionally. Disclaimer The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, knowledge, skills, abilities, and physical demands. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
