Join Bud & Mary's as our Marketing Strategy & Activation Manager and help shape the next wave of cannabis brands across Colorado, Michigan, Missouri, and Iowa. This is a high-impact, cross-functional manager role for someone who thrives on turning data-driven strategy into memorable, compliant consumer experiences across retail, digital, events, and partner channels. You'll own integrated go-to-market plans, lead campaign activation and measurement, and partner closely with Sales, Retail Ops, Compliance, Product, and Creative to deliver programs that grow brand preference, drive conversion, and create demonstrable value for customers and communities. This role offers the chance to lead high-visibility initiatives, manage agencies and vendors, mentor junior marketers, and influence product and retail execution while working for a values-driven operator committed to Empathy, Excellence, and delivering Value to every stakeholder. Required Skills

• Must be 21 years or older (legal working age for cannabis roles across our retail footprint)
• 4-6+ years of progressive marketing experience with demonstrated ownership of campaign strategy and activation (manager-level or equivalent)
• Direct experience with or deep knowledge of cannabis industry regulations and compliant marketing practices across multiple states
• Proven ability to build and execute integrated activation plans across retail/POP, digital, CRM, events, and partner channels
• Strong project management and cross-functional stakeholder management skills, including managing agencies and external vendors
• Budget ownership and P&L-minded decision-making: experience planning and managing campaign budgets and measuring ROI
• Data-driven analytical skills: experience setting KPIs, building dashboards, interpreting performance, and optimizing campaigns
• Excellent written and verbal communication skills; comfortable presenting strategy and results to senior leadership
• Experience leading, mentoring, or supervising small teams or contractors
• Working familiarity with marketing and analytics tools (e.g., CRM, ESPs, Google Analytics, ad reporting dashboards, project management tools)
• Ability to travel regularly to retail locations across our operating states as needed Desired Skills
• Prior experience with a multi-state cannabis operator or cannabis brand portfolio
• Hands-on experience with retail activation best practices, budtender education programs, POS integrations, and trade promotions
• Experience with loyalty programs, retention marketing, and lifecycle/email automation
• Knowledge of paid digital strategies in restricted industries (e.g., programmatic, DSPs, compliant social approaches, influencer management within cannabis rules)
• Experience running events, festivals, or in-store activations that require local permitting and compliance coordination
• Advanced analytics skills (SQL, advanced Excel, or BI tools) for deeper attribution and customer insights
• Creative direction experience: briefing creative, managing production, and ensuring brand consistency
• Familiarity with packaging, label claims, and creative review processes in regulated product categories
• Passion for mentorship and developing high-performing teams; experience creating training materials and playbooks
• Comfort working in a fast-moving, highly regulated environment and a commitment to the company values of Empathy, Excellence, and Value If you're energized by building compliant, customer-first cannabis experiences and have the strategic rigor to drive measurable activation outcomes, we'd love to hear from you.

About Bud & Mary's Bud & Mary's is a premier cannabis operator with a portfolio of brands dedicated to providing top-tier products and exceptional consumer experiences. Operating across multiple states, including Colorado, Michigan, Missouri, and Iowa, we are committed to quality, innovation, and community, delivering a diverse range of cannabis products for medical and recreational users alike. Our core values drive everything we do, resulting in the best possible Bud & Mary's cannabis products.

Empathy:

Empathy is the active, intentional effort to understand, appreciate, and connect with the circumstances and perspective of others—our teammates, our customers, and our partners. It means prioritizing the well-being and safety of the people around us, creating an environment where employees feel safe to approach supervisors, and leading with compassion, patience, and a positive attitude. This includes the courage to initiate and navigate difficult conversations with respect and grace.

Excellence:

Excellence is the relentless, curious pursuit of technical precision, skillfulness, and accuracy in our roles. It is the commitment to continuous learning and leadership that means leveraging our understanding of cannabis science to teach, train, and uplift the entire organization. We focus on our strategic goals, ensuring that every action represents a contribution toward achieving high impact results for our team and our customers.

Value:

Value is the tangible, measurable, and positive impact we bring to our communities, customers, and the industry. Delivering true value is the ultimate result of practicing Empathy and Excellence; it requires the integrity to handle difficult conversations and the commitment to growth—of our business, our individual skills, and our people—to consistently deliver our best work for every customer. Benefits 401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible spending account Health insurance Health savings account Paid time off Parental leave Vision insurance Equal opportunity employer Bud & Mary's is an Equal Opportunity Employer.