A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
Scenic Living Communities is a continuing care retirement community in Iowa Falls, Iowa. Scenic Living Communities offers several levels of living including independent living, assisted living, short-term rehab, and long-term care. In addition to our commitment to provide quality care to our residents, we are also committed to providing a great work environment for our Team Members.
Benefits :
We value and are grateful for our Team Members. Below is a snapshot of our benefits to foster health and happiness for our team: Health, Dental, & Vision Plans with company cost share for full-time employees Employee Assistance Program (EAP) 401(k) with company match
PTO Paid Holidays Competitive Wages Service Award Bonus Role:
We are seeking a dedicated Director of Marketing to join our team! The Director of Marketing is responsible for planning, developing, implementing, and overseeing all marketing, sales, public relations, and community outreach activities for Scenic Living Communities. This position is responsible for promoting the organization's services, enhancing the community's reputation, increasing occupancy and census growth, and managing the inquiry and admissions process.
Responsibilities:
Responsible for lead management, maintain a lead database and records of contacts Drive census growth through strategic marketing initiatives and business development activities Responsible for tours in independent living and assisted living, and skilled nursing as needed; managing the inquiry process and ensure effective communication Demonstrate the ability to close sales to successfully convert inquiries into admissions Manage Scenic Living Communities' website, social media platforms and online presence Plan and execute marketing campaigns and events designed to attract prospective residents and families Build and maintain relationships with referral sources, healthcare providers, community organizations and business partners Develop and manage marketing and promotional materials Have a strong understanding of the local market for senior care options and maintain a competitive analysis Promote Scenic Living Communities through networking events, community outreach and public relations activities
Qualifications:
Bachelors degree in marketing or related field 1-2 years of experience in marketing and knowledge of senior living services or healthcare preferred Must possess a valid drivers license and have a good driving record Skills and Abilities Proficiency in social media, digital marketing and Microsoft Office applications Strong verbal and written communication skills Excellent interpersonal, networking and relationship building ability Able to work independently while managing multiple priorities Financial management and stewardship of resources. We are an equal opportunity employer and will consider all applications without regard to race, marital status, sex, age, color, religion, national origin, veteran status, disability of any other characteristic protected by law. Scenic Living Communities is proud to be a tobacco-free campus, including but not limited to electronic cigarettes. We follow CMS and CDC protocols and guidelines.
