A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.
The Coop Chicken Fingers is expanding! We are a modern, high-volume chicken finger concept, and we are hiring an experienced, execution-driven General Manager to lead operations for our store in Marshalltown, IA. We are looking for a true operational leader who takes pride in running a tight, clean, and profitable business. You won't be managing from an office—you'll be leading from the floor, building a high-performing team, mastering food and labor costs, and setting the standard for speed and quality every single shift. If you have a strong QSR/fast-casual background and want the autonomy to run a store while growing with an expanding regional brand, we want to hear from you.
Key Responsibilities:
Operational Excellence:
Oversee daily FOH and BOH operations to ensure hot food, low ticket times, and zero-compromise cleanliness.
P&L & Financial Management:
Take ownership of store profitability by actively managing labor budgets, minimizing waste, controlling food cost, and driving top-line sales.
Team Building & Leadership:
Hire, onboard, train, and mentor Shift Managers and Crew Members. Build a high-energy culture rooted in accountability and high standards.
Scheduling & Systems:
Build labor-optimized schedules based on sales forecasts and manage daily inventory to avoid supply disruptions.
Quality & Safety:
Maintain strict compliance with local health department regulations and internal food safety standards.
What We Look For:
Experience:
2+ years of GM experience (or senior Assistant GM experience) in high-volume fast-casual or quick-service restaurants.
Hands-On Leadership:
Lead-by-example mindset—ready to jump on the line, cook, or run the register during peak rushes.
Business Acumen:
Demonstrated success in controlling prime costs (labor + food cost) and interpreting store metrics.
Reliability & Drive:
Strong problem-solving ability, high energy, and flexible availability (including nights and weekends).
What We Offer:
Competitive Compensation:
$50,000 - $65,000 / year base pay + bonus.
Paid Time Off:
2 weeks of Paid Time Off (PTO).
Growth Opportunities:
As we open new locations, top-performing GMs will be positioned for multi-unit leadership roles.
Modern Operations:
Clean, streamlined setups and modern POS/tech systems designed for operational efficiency.
Direct Ownership Access:
Work directly alongside owner-operators who respect your input and back your success.
Pay:
$50,000.00 - $65,000.00 per year
Benefits:
Employee discount Flexible schedule Paid time off Application Question(s): What is the formula for Food Cost? How do you control Food Cost issues? What is your Management Style? What Marketing Experience do you have? Are you able to effectively utilize a computer? If we asked your previous Employees how you manage them what would they say?
Experience:
AGM/GM:
2 years (Required)
License/Certification:
ServSafe (Required) Shift availability: Day Shift (Required) Night Shift (Required)
