The Product Marketing Manager will be the intersection of product development, marketing and sales. This role will build and create demand for the client's retail media products through effective messaging and marketing programs. You'll collaborate closely with internal and external stakeholders to develop product marketing materials and messaging for our client success team to use to gain investment in the media products and grow advertising sales.

Job Responsibilities:

Understand the competitive landscape, be an expert on our competition and how they are positioned. Collaborate with product management, media and sales teams to develop product positioning and messaging that resonates with our target buyers. Develop a marketing plan for the products you support in conjunction with our marketing team, including events, PR and thought leadership support. Gather client feedback to assess the effectiveness of your product marketing programs on an ongoing basis and adjust plan, messaging and materials as needed. Plan the launches of new products and releases of existing products and manage the cross-functional implementation of the plan. Act as the primary thought leader for the products you support externally, including speaking engagements and written works. Understand and support our sales channels; train them in the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use them. Understand the competitive landscape, be an expert on our competition and how they are positioned. Collaborate with product management, media and sales teams to develop product positioning and messaging that resonates with our target buyers. Develop a marketing plan for the products you support in conjunction with our marketing team, including events, PR and thought leadership support. Gather client feedback to assess the effectiveness of your product marketing programs on an ongoing basis and adjust plan, messaging and materials as needed. Plan the launches of new products and releases of existing products and manage the cross-functional implementation of the plan. Act as the primary thought leader for the products you support externally, including speaking engagements and written works. Understand and support our sales channels; train them in the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use them.

Skills:

Minimum 3 years of professional experience in digital marketing, advertising, retail media or ecommerce product management. Must understand how digitals ads work and how ad campaigns are purchased and measured Proficiency with MS Office applications (Word, Excel, PowerPoint, etc.) Domain expertise in ecommerce and digital marketplaces preferred. Good copywriting and material design skills (ppt). Minimum 3 years of professional experience in digital marketing, advertising, retail media or ecommerce product management. Must understand how digitals ads work and how ad campaigns are purchased and measured Proficiency with MS Office applications (Word, Excel, PowerPoint, etc.) Domain expertise in ecommerce and digital marketplaces preferred. Good copywriting and material design skills (ppt).

Education/Experience:

Bachelor's degree required Bachelor's degree required