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RH
Robert Half
Director of Strategy & Growth
Career Insights for Director of Marketing
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Scorecard
Based on Illinois data
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$172,636 / year median in Illinois
-1% projected decline
Job Description
We are looking for a strategic and analytically driven leader to shape and expand the company's growth engine in Illinois. This role will focus on identifying the most effective paths to customer acquisition, strengthening go-to-market strategy, and using data, AI, and automation to create measurable business impact. The ideal candidate brings strong problem-solving ability, thrives in ambiguous environments, and is motivated by building scalable systems that accelerate revenue growth.
Responsibilities:
- Develop and refine a scalable growth strategy that identifies new customer opportunities and supports long-term revenue expansion.
- Evaluate market signals, intent data, and performance insights to prioritize the channels and segments most likely to drive pipeline growth.
- Design demand generation processes that consistently deliver high-value opportunities to the sales organization.
- Partner on go-to-market planning by shaping positioning, messaging, measurement frameworks, and marketing infrastructure.
- Apply AI, automation, and modern marketing technology to improve targeting, efficiency, and competitive advantage.
- Build repeatable systems and operating models that enable the business to execute effectively against larger competitors.
- Analyze growth performance and translate findings into clear recommendations that improve investment decisions and execution.
- Challenge existing assumptions with data-backed perspectives and introduce structure to complex or undefined business questions.