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Associate Director, HCP Marketing - Rheumatology
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$172,636 / year median in Illinois
-1% projected decline
Job Description
Job DescriptionLead all strategy development and tactics related to the consumer journey including value propositions, positioning, segmentation and creative development. Serve as the subject matter expert for the Brand Team. Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
Responsibilities:
- Collaborate with Marketing Director(s) and business leaders to build, manage and execute marketing plans to achieve business objectives and goals including patients', market and financial results.
- Drive and participate in business and marketing plans process.
- Demonstrates and utilizes holistic understanding of financial planning.
- Lead and manage direct teams and external partnerships.
- Influence business leaders and effectively collaborate cross-functionally to deliver business results.
- Manage and monitor P&L of product responsibilities.
- Grow brand/product penetration, share and awareness.
- Develop next generation product and/or product enhancements & experiences, leveraging the patient journey.
- Direct and manage projects including execution of marketing plans, initiatives and tasks.
- Bachelor's Degree required.
- Proven marketing experience with increased proficiency in all marketing skills.
- Previous cross franchise/cross channel marketing experience preferred.
Note:
No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.htmlUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.htmlBenefits
- Paid Time Off (PTO)
- Sick Leave
- 401(k) Plans
- Health Insurance