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CG
Chamberlain Group
Principal, GTM Retail
Career Insights for Marketing Manager (General)
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Based on Illinois data
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$126,163 / year median in Illinois
-5% projected decline
Job Description
at Chamberlain Group in Oak Brook, Illinois, United States Job Description The Chamberlain Group, LLC (Oak Brook, IL) seeks Principal, GTM - Retail to: Design and execute a channel marketing strategy for assigned business unit. Establish vision and strategy and manage dealer coop advertising program. Create and lead deployment of channel marketing campaigns, develop briefs and lead execution across the marketing team. Determine optimal audience segmentation. Build behavior-based Partner segmentation schema and contact strategy. Analyze competitor behavior to continually optimize marketing strategies. Build strong relationships with channel partners. Measure and communicate effectiveness of programs and campaigns and drive improvements based on insights. Oversee web store administration and utilization. Plan, manage and track annual budgets for programs. Teleworking is permitted. Requires travel up to 30% of the time in a year within the U.S. and Canada. Requires Bachelor's Degree in Business, Marketing, Communications, or a related field and 7 years of progressive, post-baccalaureate experience in Trade Marketing or Sales Enablement managing dealer programs ideally including coop programs.