Manager, New Development - Market Development Core Spaces - 3.5 Bloomington, IN Job Details Full-time 11 hours ago Qualifications Vendor relationship building Stakeholder management Full Job Description The New Development Manager-Market Development, leads the local go-to-market strategy for assigned new developments, driving brand awareness, qualified traffic, strategic partnerships, events, outreach, social media, and market activation efforts that support successful lease-ups. This role translates business objectives into targeted marketing initiatives that generate demand, increase market visibility, and accelerate leasing performance. In partnership with the New Development Manager - Leasing, the New Development Manager- Market Development evaluates market conditions, prospect feedback, campaign performance, and leasing trends to optimize results throughout the lease-up lifecycle. While primarily responsible for marketing execution and demand generation, both New Development Managers share accountability for achieving leasing goals and delivering a successful market launch. Marketing Strategy & Demand Generation Develop and execute local go-to-market strategies that build brand awareness, differentiate the community, and drive successful lease-up performance. Own the traffic generation strategy through marketing campaigns, social media, outreach, partnerships, events, and activations. Develop integrated marketing campaigns that convert awareness into qualified leads, tours, applications, and leases. Ensure marketing messaging, promotions, and campaigns align with leasing priorities, availability, and market conditions. Manage the local marketing calendar and coordinate execution across all marketing channels. Develop market positioning strategies that differentiate the community within competitive markets and support pricing, leasing, and occupancy objectives. Manage marketing budgets, vendor partnerships, and campaign investments to maximize lead generation, brand exposure, and return on marketing spend. Market Development & Brand Engagement Lead local social media strategy, content planning, and brand storytelling in alignment with Core standards. Build and maintain strategic partnerships with universities, student organizations, local businesses, community stakeholders, and other target audiences. Identify and develop new outreach opportunities, engagement channels, and grassroots initiatives that expand market reach and generate demand. Plan and execute events and activations designed to increase awareness, drive traffic, and support leasing goals. Leasing Performance & Business Results Partner with the New Development Manager, Leasing to establish weekly lead, traffic, tour, application, and leasing goals. Monitor marketing performance, lead quality, traffic sources, tour volume, conversion trends, and campaign effectiveness. Evaluate market feedback, competitor activity, prospect objections, and leasing performance to inform strategic adjustments. Remain actively involved in lease-up efforts by supporting tours, prospect engagement, follow-up activities, and closing opportunities as needed. Support key pre-leasing milestones, launch periods, and critical lease-up initiatives. Leadership & Team Development Hire, train, coach, and develop Leasing & Marketing Associates and other assigned marketing-focused team members. Foster accountability, performance, and professional growth while supporting a collaborative team environment. Partner effectively with cross-functional teams to drive lease-up success. Collaboration, Analytics & Reporting Collaborate closely with Corporate Marketing, Digital Marketing, Creative, Sales, Revenue Optimization, Training, and Strategy teams. Analyze property performance and recommend strategic pivots to improve marketing effectiveness and leasing outcomes. Provide reporting on campaign performance, traffic trends, partnership development, event results, and other key marketing metrics. Accountable for achieving pre-leasing milestones aligned with company objectives and applicable bonus plan metrics. Serve as the marketing subject matter expert for assigned developments, providing market intelligence, competitive insights, and strategic recommendations throughout the lease-up lifecycle. Other Must be able to work a full shift / required work schedule on-site at the property. Must be available for additional hours including evenings, weekends, and overtime when necessary. Must be able to lift and move objects weighing up to 50 pounds regularly, as required by the demands of the job. Perform all other duties and responsibilities as assigned. Bachelor's degree preferred or equivalent combination of education and relevant experience. 3+ years of experience in student housing, multifamily, leasing, marketing, business development, or property management, with a proven track record of driving successful lease-up results. Experience developing and executing go-to-market strategies, marketing campaigns, and demand generation initiatives that drive qualified traffic, lead conversion, and leasing performance. Strong understanding of the leasing funnel, including lead generation, traffic management, prospect engagement, conversion strategies, and performance analytics. Experience managing social media strategy, outreach efforts, strategic partnerships, community engagement initiatives, events, and brand activations. Experience utilizing CRM, property management, and reporting platforms such as Entrata, Yardi, or similar systems to evaluate performance, manage leads, and support business objectives. Demonstrated leadership experience with the ability to coach team members, influence cross-functional stakeholders, manage competing priorities, and drive accountability toward shared goals. Strong analytical, problem-solving, and organizational skills, with the ability to evaluate market trends, performance data, and customer feedback to inform strategic decisions. Ability to relocate and reside in assigned markets, either temporarily or long-term, based on business needs and lease-up timelines. Proficiency with Microsoft Office and Windows operating systems. You'll crush it if you have experience with Successfully leading high-profile lease-ups, new developments, market launches, or other startup-style business initiatives in fast-paced environments. Developing innovative marketing strategies that accelerated leasing velocity, increased market share, or exceeded occupancy goals. Student housing marketing, student consumer behavior, and creating campaigns that effectively engage renter demographics. Translating complex market, customer, and performance data into actionable strategies that drive measurable business results. Collaborating across marketing, leasing, revenue management, operations, and corporate support teams to execute large-scale initiatives and achieve shared objectives. Exceptional communication, presentation, relationship-building, and stakeholder management skills, with the ability to influence decisions and represent the brand with credibility. Working in highly entrepreneurial, rapidly changing, or growth-oriented environments where adaptability, ownership, and creativity were critical to success.

Organizational Structure Reports to:

Senior Manager, Sales -

New Development Direct Reports:

Marketing-focused Leasing & Marketing Associate(s) and other assigned marketing, outreach, event, or engagement team members.