Position Summary A premier senior living community is seeking an experienced and results-driven Sales & Marketing Manager to lead occupancy growth, cultivate referral partnerships, and enhance community visibility. This individual will serve as a key member of the leadership team, combining strategic marketing initiatives with relationship-based sales efforts to support prospective residents and their families throughout the decision-making process. The ideal candidate is passionate about serving seniors, excels at building professional relationships, and has a proven track record of meeting sales goals in senior living, healthcare, hospitality, or a related service industry. Key ResponsibilitiesSales & Occupancy Development Drive occupancy growth through proactive sales and lead management strategies. Manage the entire sales cycle, including inquiry follow-up, tours, assessments, move-in coordination, and closing. Maintain consistent lead nurturing and follow-up activities within the CRM system. Develop and execute strategies to achieve monthly and annual occupancy goals. Prepare and present regular sales performance reports to leadership. Community Outreach & Relationship Building Establish and maintain strong referral relationships with healthcare providers, hospitals, rehabilitation centers, social workers, home health agencies, and other community partners. Represent the community at networking events, professional organizations, and community functions. Develop outreach plans that increase market awareness and generate qualified leads. Marketing & Brand Management Plan and execute marketing campaigns across digital, print, social media, and community channels. Coordinate events, open houses, educational seminars, and resident engagement activities. Collaborate with leadership to ensure consistent branding and messaging. Monitor local market trends, competitor activity, and customer feedback to identify opportunities for growth. Customer Experience Deliver an exceptional experience for prospective residents and families. Serve as a trusted resource throughout the transition to senior living. Partner with operations and resident services teams to ensure a seamless move-in process. QualificationsRequired Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field; equivalent experience may be considered. Three or more years of sales and marketing experience with demonstrated success meeting revenue or occupancy goals. Exceptional communication, presentation, and relationship-building skills. Strong organizational skills and ability to manage multiple priorities. Proficiency with CRM systems and Microsoft Office applications. Preferred Senior living, assisted living, independent living, memory care, healthcare, hospitality, or related industry experience. Experience with digital marketing, social media management, and event planning. Knowledge of the senior living customer journey and referral network development. Key Competencies Results-Oriented Relationship Building Strategic Thinking Customer Focus Communication Excellence Time Management Problem Solving Team Collaboration What We Offer Competitive base salary plus performance incentives Comprehensive benefits package Paid time off and holidays Professional development opportunities Supportive team environment Opportunity to make a meaningful impact in the lives of seniors and their families

Benefits:

401(k) Dental insurance Health insurance Health savings account Paid time off Referral program Retirement plan

Work Location:

In person