Growth Marketing & Lead Generation Manager Tenbarge Exteriors Evansville, IN Job Details Full-time $60,000 - $75,000 a year 20 hours ago Benefits Health insurance Paid time off Qualifications Customer relationship management Data analytics Prospecting Facebook Marketing analytics Full Job Description About the Opportunity Tenbarge Exteriors is looking for an experienced Growth Marketing & Lead Generation Manager to build and own the lead-generation engine behind a growing group of businesses. This is not a social media coordinator position and it is not a role focused primarily on posting content. We are looking for someone who understands how to generate measurable opportunities, booked appointments, customers, and revenue — and who wants the opportunity to build a growth department rather than simply manage one small piece of marketing. Tenbarge Exteriors is an established exterior remodeling company serving the Evansville/Newburgh market, with roots in the community dating back to 1985. We specialize in roofing, siding, windows, gutters, doors, soffit, fascia, and complete exterior renovation projects. Our ownership group is also actively involved in real estate investing, property acquisitions, remodeling, and construction. As these businesses grow, we see a major opportunity to build one centralized growth and lead-generation operation that can create opportunities across multiple companies. This person will initially focus heavily on growing Tenbarge Exteriors while also helping develop lead-generation strategies for our affiliated real estate acquisition and remodeling businesses. For the right candidate, this position can grow into a Director of Growth role overseeing customer acquisition and marketing strategy across multiple companies. What You Will Own Your primary responsibility is simple: Create predictable, measurable opportunities for our businesses to grow. You will be responsible for developing, managing, testing, and improving the systems that generate leads and customers.

Responsibilities will include:

Build and manage our overall lead-generation strategy for Tenbarge Exteriors. Manage and optimize Google Ads, Google Local Services Ads, Meta/Facebook advertising, SEO, email, retargeting, and other customer acquisition channels. Develop campaigns for roofing, siding, windows, gutters, and other exterior remodeling services. Create and optimize landing pages, offers, lead funnels, and conversion pathways. Track leads from their original source through appointment, estimate, sale, and ultimately revenue. Establish clear reporting for cost per lead, cost per booked appointment, customer acquisition cost, conversion rates, marketing ROI, and attributable revenue. Work closely with our sales team to improve lead quality, appointment rates, follow-up, and close rates. Build database reactivation campaigns for previous customers, unsold estimates, old leads, and referral opportunities. Develop referral, review, neighborhood, and past-customer marketing programs. Identify new lead-generation opportunities through strategic partnerships, realtors, investors, property managers, and local businesses. Help develop motivated-seller and off-market property acquisition campaigns for our affiliated real estate company. Help create lead-generation channels for our growing remodeling and investor construction operation. Manage outside vendors, agencies, freelancers, photographers, videographers, or designers when specialized support is needed. Test new ideas, measure the results, eliminate what doesn't work, and aggressively scale what does. Build the systems, reporting, processes, and eventually the team required to support continued growth. What Success Looks Like We are not looking to measure this position based on how many posts were created or how much website traffic increased. We want someone who thinks in terms of: Marketing Spend → Qualified Leads → Appointments → Sales → Revenue → ROI Success in this role means: Increasing the number of qualified opportunities entering our sales pipeline. Creating a predictable flow of booked appointments for our sales team. Understanding exactly which marketing channels are producing customers and revenue. Continually reducing customer acquisition costs while increasing lead quality. Building repeatable marketing systems that can be scaled. Creating new customer acquisition channels instead of relying on one source of leads. Helping our companies make better growth decisions using actual data. Who We're Looking For We are looking for someone who has already been responsible for generating measurable business results through marketing. The ideal candidate has experience with several of the following: Performance marketing Demand generation Lead generation Google Ads Meta/Facebook Ads Google Local Services Ads Local SEO Landing pages and conversion optimization CRM and lead attribution Email marketing and database reactivation Marketing automation Call tracking Google Analytics Lead nurturing Marketing reporting and dashboards Experience in home services, roofing, HVAC, remodeling, construction, real estate, solar, restoration, pest control, plumbing, or another local high-ticket service business is highly valuable. More Important Than a Specific Degree or Software We care much more about what you have actually accomplished than which degree you have or whether you know every individual software platform. A strong candidate should be able to explain: Marketing budgets you have personally managed. How many leads or opportunities your campaigns generated. Cost per lead and customer acquisition cost. How you improved campaign performance. How you tracked marketing leads through the sales process. How marketing contributed to actual revenue. What you did when a campaign wasn't working. Examples of campaigns you successfully scaled. If you have built a lead-generation system before, we want to hear about it. Why This Role Is Different This isn't a position where you will be handed a marketing calendar and asked to maintain it. You'll have the opportunity to build the growth function from the ground up. Our ownership group is building an interconnected group of companies across: Exterior remodeling Real estate acquisitions Residential remodeling Real estate investment That creates multiple ways for a strong marketer to generate measurable value. A campaign that generates a roofing customer creates value. A campaign that generates an off-market property acquisition creates value. A relationship that creates recurring investor remodeling work creates value. A system that reactivates hundreds of previous customers creates value. As the organization grows, we want this person to grow with it. Our long-term goal is for the right individual to potentially build and lead a larger marketing and growth department serving multiple businesses. The Type of Person Who Will Thrive Here You will probably enjoy this position if you: Are entrepreneurial and like building things. Think in numbers and ROI. Enjoy testing ideas and learning quickly. Want ownership over outcomes rather than simply completing assigned tasks. Are comfortable being held accountable to measurable performance. Can work independently while collaborating closely with ownership and sales. See opportunities and take initiative without waiting to be told every next step. Are excited by the idea of helping scale multiple businesses. Compensation $60,000-$75,000 annually, based on experience Additional performance-based compensation may be available based on measurable growth and results. Growth Opportunity This position is being created because we believe customer acquisition and lead generation will become one of the most important functions inside our organization. For the right person, this is not intended to remain simply a "Marketing Manager" position. As our businesses expand, there is a legitimate opportunity to grow into a Director of Growth or similar leadership position , build a team beneath you, manage larger marketing budgets, and help shape the growth strategy of multiple companies.

Pay:

$60,000.00 - $75,000.00 per year

Benefits:

Health insurance Paid time off

Work Location:

In person