A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
SERVICES, Goshen, IN Job Details Full-time 1 day ago Qualifications Marketing project management Marketing design Website maintenance Public Relations Computer operation Content project management Market research projects Website management Partnership strategy Marketing campaign leadership Bachelor's degree in communications Product marketing Marketing Computer literacy Presentations for conferences or internal meetings Marketing company internal data Content marketing strategy Public speaking Bachelor's degree in public relations Employee relationship building Channel development Digital brand management Mid-level Marketing strategy development Bachelor's degree in marketing Key Performance Indicators Bachelor's degree Sales growth strategy Industry trends Demand generation marketing Full Job Description
POSITION SUMMARY
Responsible for developing and executing marketing strategies for Everence regional offices and other Everence products and services, to strategic audiences. Utilizes multi-channel, multi-touch marketing approaches across customer decision journeys to help Everence clients and prospects integrate their faith and values with their financial decisions, reinforce the Everence brand, and advance the company's corporate objectives.
RESPONSIBILITIES AND DUTIES
Provide marketing expertise to assigned regions, encompassing all products and services (in coordination with the appropriate management and/or product marketing managers). This includes the development, administration, and monitoring of competitive analyses, strategic marketing plans, and key performance metrics. Focus on integrating the Everence brand, delivering meaningful customer experiences (through the utilization of market research, digital analytics, market data, customer personas, etc.), and generating and nurturing marketing and sales leads. Work with the team to create an annual sales and distribution marketing plan, then execute activities that support the direction and objectives. Manage relationships with key partners to execute the most effective distribution tactics and avenues within the assigned region(s). Monitor, create and update appropriate web and digital content, in alignment with Everence digital and content marketing strategies. Coordinate and monitor activities for marketing projects in assigned areas to: Develop and monitor schedules to meet agreed-upon deadlines. Coordinate project details to ensure accurate and effective completion. Gain approvals (internal, external, compliance/regulatory, etc.). Represent Everence in professional associations and inter-agency committees as required. Continue to grow in awareness and knowledge of Everence, its products and services, its clients and their customer experiences, the church, and current marketing trends, and practices. Be familiar with and uphold the Everence writing, design and digital standards. Other duties as assigned.
QUALIFICATIONS
Education:
Bachelor's degree in marketing, communications, public relations or related field
Experience:
Three or more years of proven marketing and/or communications experience, including creative work (such as writing or design) and marketing plan development and implementation preferred In-depth experience in planning and executing marketing initiatives and tactics across traditional and digital channels Website content management experience a plus Financial services and/or insurance experience preferred
Skills and Abilities:
Strong understanding of lead generation best practices Ability to take initiative, organize diverse tasks, work independently, and integrate and pursue corporate strategy Proven ability to effectively manage multiple priorities and deadlines Effectively work as part of a team and lead cross-functional teams Effectively interact with various parties across and outside the organization Proven ability to successfully manage relationships with a variety of personalities Clearly communicate information and ideas to others verbally and in writing; effective public speaking and presentation skills a plus Ability to manage a budget Computer literacy, specifically with Microsoft Office programs and web content management Knowledge of Anabaptist, and related, church values extremely helpful More or less 15% of overnight travel away from home Alignment in supporting the Everence mission of empowering financial well-being for faith-inspired living
