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Marketing Director
Career Insights for Director of Marketing
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Scorecard
Based on Kentucky data
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$144,462 / year median in Kentucky
+5% projected growth
Job Description
Marketing Director Arcadian Cove Senior Living Richmond, KY Job Details Full-time 1 day ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Life insurance Qualifications Teamwork Research Performing background checks Facebook Marketing analytics Full Job Description Job Overview We are seeking an energetic and strategic Assisted Living Marketing Director to lead our marketing efforts in promoting our vibrant senior living facility. In this pivotal role, you will develop and execute innovative marketing strategies to attract prospective residents and their families and foster community engagement. Your leadership will drive multichannel marketing campaigns, out of facility sales to referral sources, oversee digital and print advertising initiatives, and collaborate cross-functionally and continue to position our community as the preferred choice for assisted living services. This is an exciting opportunity for a passionate marketing professional eager to make a meaningful impact in senior care while utilizing marketing tools and techniques. Responsibilities Develop comprehensive marketing plans that align with community goals, content marketing, social media advertising campaigns, and demand generation strategies. Manage multichannel marketing initiatives across digital platforms such as Facebook Advertising and email marketing to maximize outreach and engagement. Coordinate print advertising campaigns and manage budgets effectively while ensuring brand consistency across all channels. Foster cross-functional collaboration with the facility team and community staff to align messaging and maximize demand generation efforts. Experience Proven experience managing marketing, advertising or public relations within the senior living or healthcare industry is highly desirable. Strong background in digital marketing including , social media marketing, Facebook Advertising, email marketing campaigns, and marketing automation platforms. Demonstrated success in executing integrated multichannel campaigns that include content creation, demand generation marketing, and print advertising. Ability to analyze performance metrics using web analytics tools to inform strategic decisions; experience with performance marketing is a plus. Strong skills with an eye for compelling storytelling tailored to senior audiences; research skills are essential for developing targeted messaging.
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MUST PASS BACKGROUND CHECK AND DRUG TEST
• Join us as we elevate our community's presence through innovative marketing strategies that truly make a difference!
Benefits:
401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance
Work Location:
In person