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JM Pro Roofing
Marketing Director
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Job Description
Overview We are seeking an energetic and strategic Marketing Director to lead our dynamic marketing team and drive impactful campaigns that elevate brand visibility and accelerate growth. In this pivotal role, you will craft innovative marketing strategies, oversee multi-channel campaigns, and utilize cutting-edge digital tools to connect with target audiences effectively. Your leadership will inspire a collaborative environment focused on achieving measurable results and fostering brand loyalty across diverse markets. Duties Develop and execute comprehensive marketing strategies aligned with company goals, emphasizing digital marketing, content creation, and brand positioning. Lead the planning, setup, and management of digital campaigns across platforms such as Google Ads, Facebook Advertising, and paid search marketing initiatives. Oversee website management using WordPress and content management systems, ensuring optimal performance and user experience through SEO best practices and technical proficiency in HTML, CSS, and web analytics reporting. Utilize SEO tools, Google Analytics, Google Tag Manager, and marketing automation platforms to analyze campaign performance, conduct keyword research, and optimize conversion rates through data-driven insights. Manage social media marketing efforts by designing social media advertising campaigns that increase engagement and brand awareness across multiple channels. Coordinate graphic design projects using Adobe Creative Suite (Photoshop, Illustrator) to produce compelling visual content for digital campaigns. Drive e-commerce initiatives by implementing performance marketing strategies that enhance online sales and customer retention through targeted email marketing and web analytics reporting. Collaborate with cross-functional teams to ensure consistent messaging, branding standards, and effective website management that support business objectives. Experience Proven experience in digital marketing leadership roles with a strong track record of managing paid advertising campaigns across Google AdWords, Facebook Ads, and other paid media platforms. Extensive knowledge of SEO techniques, SEM strategies, keyword research tools, and web analytics tools such as Google Analytics to measure campaign success. Technical proficiency in website management including WordPress, HTML, CSS, SQL for data analysis, and familiarity with web analytics reporting tools. Demonstrated ability to develop integrated marketing campaigns utilizing marketing automation systems and social media management platforms. Strong graphic design skills with proficiency in Adobe Photoshop and Adobe Creative Suite to create engaging visual content. Experience in B2B marketing environments with a focus on content creation, performance marketing, conversion optimization, and digital campaign setup. Excellent leadership skills with the ability to manage multiple projects simultaneously while fostering innovation within the team. Join us as a Marketing Director to shape the future of our brand through innovative strategies and impactful digital campaigns!