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Marketing Director Real Estate

Career Insights for Director of Marketing

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What they do

A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

$146,023 / year median in Louisiana

+6% projected growth

Explore Career

Job Description

About Us:
We do more than help people buy and sell properties—we help them make smart moves. As one of the top-performing real estate teams in the United States, we combine deep market expertise with a client-first approach, and we're looking for a Marketing Director who can match that energy. If you're equal parts creative strategist and tactical executor, let's talk.
Position Overview:
Competitive salary + performance bonuses
About Us:
We're looking for a Marketing Director to lead all branding, content, and client acquisition initiatives. From high-end listing presentations to social media reels to drip campaigns that convert, you'll be the voice—and engine—behind our market presence.
What You'll Do:
Develop and execute a real estate-specific marketing strategy to increase listings, attract buyers, and grow our brand presence Own the full marketing funnel—lead gen, nurture, and conversion—across digital and offline channels Build standout listing marketing packages: brochures, social posts, video tours, property websites Oversee digital marketing: Google Ads, Facebook/Instagram, SEO, email newsletters, and retargeting Manage CRM campaigns and automated follow-up systems (e.g., kvCORE, Follow Up Boss, etc.) Produce engaging content: neighborhood spotlights, agent bios, market updates, client stories Maintain brand standards across all collateral, signage, and communications Track KPIs and campaign ROI; continuously test, optimize, and improve Collaborate with agents and leadership to support business development goals
What You Bring:
Proven success in digital campaigns, and branding Strong graphic design and/or video editing skills (or ability to direct freelancers) Experience with social media scheduling tools, and Canva/Adobe Excellent writing and communication skills A strategic mindset with roll-up-your-sleeves energy Why Join Us? We're a high-integrity team with a track record of results You'll get creative control and executive-level collaboration Competitive compensation and performance-based bonuses PTO and professional development A fast-paced, fun environment where marketing actually matters
Job Type:
Full-time Pay:
$40,000.00 - $50,000.00 per year
Benefits:
Paid time off
Education:
High school or equivalent (Preferred)
Experience:
Marketing:
1 year (Preferred) Ability to
Commute:
Bossier City, LA 71111 (Preferred)
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • Bonuses/Stipends
  • Professional Development
  • Dental Insurance