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LE
Lafayette Economic Development Authority
Marketing Director
Career Insights for Director of Marketing
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Based on Louisiana data
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$146,023 / year median in Louisiana
+6% projected growth
Job Description
Back Marketing Director @ Broussard, David & Moroux Broussard, David & Moroux is seeking a seasoned Marketing Director-level executive to set the direction for all firm-wide marketing, communications, and business development initiatives across our Lafayette, Covington, and New Orleans offices. This is a senior leadership role reporting directly to firm partners. The ideal candidate brings executive presence, a proven record of driving measurable growth at a prior organization, a sharp eye for brand and messaging, and the seniority to command confidence from firm leadership from day one. Based on demonstrated performance, we expect this person to earn a seat on the firm's Leadership Team within their first year — this role is intended to shape how the firm operates, not simply execute marketing tasks. Responsibilities include setting and owning the firm's marketing strategy, brand positioning, and annual marketing plan; serving as the primary point of contact with named partners on marketing direction; leading and managing marketing team members and cross-functional work with attorneys and staff; directing outside vendor and agency relationships; overseeing firm-wide advertising campaigns across digital, broadcast, billboard, and print channels, including budget management and ROI reporting; ensuring compliance with Louisiana Rules of Professional Conduct and other advertising regulations; owning brand governance across all firm materials; guiding the firm's digital presence, including website strategy, SEO, and social media; leading crisis communications and high-visibility PR moments; and cultivating referral partner and community relationships. Broussard, David & Moroux offers potential for advancement, annual salary increases, holiday bonuses, a generous holiday schedule, and 100% employer-paid benefits.